10 launches in Australia with former ACP team reunited

10 magazine

UK edition of 10 magazine

European luxury magazine 10 and sister title 10 Men is to launch in Australia.

The deal between Alison Veness Publishing and Zac Publishing will bring the multi-platform magazine to Australia as a biannual hardcover print magazine in February and as a digital title from September.

The titles are edited by former Harper’s BAZAAR editor and founding editor of Australian Grazia Alison Veness, who has been on a two year hiatus from publishing.

Veness has been working as a brand consultant for fashion designer Collette Dinnigan. She is joined by two former ACP staff former national group sales manager Nicki Singh in a sales role, and former Grazia bookings editor Rebecca Khoury, as associate editor.

Alison Veness said in a media release: “10 and 10 Men is a natural fit for Australian consumers who are internationally renowned for their love of fashion and have a thirst for luxury across all platforms. 10 is an independent, free-thinking and credible fashion destination among a plethora of formulaic, celebrity-obsessed publications.”

The digital edition 10magazine.com.au launches in two weeks along with presences on social media platforms including Pinterest.

The smartphone edition will launch in 2013, and the hardcover magazines will have a companion tablet edition.

Comments


  1. Lindsay.
    27 Aug 12
    3:14 pm

  2. There was a time about 20 years ago when ACP launched Australian magazines. Now all it seems to do is copy something from over seas. Something obviously seems to have gone very wrong with the company.

  3. Reader
    27 Aug 12
    7:17 pm

  4. While magazines have been struggling, and some have closed, they plan to introduce a brand new luxury title – doesn’t make any economic sense.

  5. Kay OSullivan
    27 Aug 12
    10:53 pm

  6. Alison Veness is hugely talented. If anyone can make this work, she will.

  7. LW
    28 Aug 12
    12:56 am

  8. @Lindsay, they don’t work at ACP and ACP aren’t launching it.

  9. WD
    28 Aug 12
    10:14 am

  10. Biannual? Most people’s media tastes need to be updated every five minutes now thanks to digital. I’m not sure twice yearly is gonna get you the brand traction you need these days…