Comments on: Flip stages Bondi flashmob stunt

By: Flipping great business marketing ideas | Ideas While You Sleep

Flipping great business marketing ideas | Ideas While You Sleep — Tue, 01 Dec 2009 04:09:44 +0000

[...] first saw it mentioned a couple of weeks ago at mumbrella (Australia’s excellent new-ish marketing industry web site), and copped a fair bit of flack [...]

By: Numbers prove success of Flip’s Bondi flashmob - mUmBRELLA

Numbers prove success of Flip’s Bondi flashmob - mUmBRELLA — Mon, 30 Nov 2009 23:02:57 +0000

[...] may remember at the beginning November, Razor and Curious staged a dance flashmob at Bondi Beach for the Flip video camera. At the time, comments were mixed, but a month on, looking at the number [...]

By: Max

Max — Mon, 30 Nov 2009 21:36:23 +0000

Not the most original idea and the agency have tried really hard to come up with something that achieves too many onjectives. Keep it simple, be creative (as in new and creative) and don’t retro fit what others have already produced. The customer isn’t stupid

By: Charlie

Charlie — Wed, 18 Nov 2009 21:24:52 +0000

Hate to point out that the Flip is a three your old piece of technology, over priced and under featured, trying to look cool by using an out-dated public stunt to generate viral attention. Yep, they will walk off the shelf this Christmas!!

By: SimonB

SimonB — Wed, 18 Nov 2009 10:39:48 +0000

Well, DD, what can I say? The Drag Queen version was FAR, FAR better – had tears rolling down my cheeks watching it.

Just goes to show, when the Aussie strikes – we do it well. Be original and don’t imitate, huh?

By: Queen of the beach flashmob - mUmBRELLA

Queen of the beach flashmob - mUmBRELLA — Wed, 18 Nov 2009 01:33:08 +0000

[...] Flip’s flashmob on Bondi Beach earlier this month (a third of a million views and [...]

By: DD

DD — Wed, 18 Nov 2009 00:34:21 +0000

Did anybody see this flash mob in Bondi? Much better than the original. Drag queens and a bit of camp – who could ask for anything more?

http://www.youtube.com/watch?v=Ao4DkbGbxl0

By: Nick

Nick — Wed, 04 Nov 2009 08:57:02 +0000

The Fashdance/mob concept is done, find something original.
Poorly executed and underwhelming.
Yawn.

By: Flip flashmob: the director’s cut - mUmBRELLA

Flip flashmob: the director’s cut - mUmBRELLA — Wed, 04 Nov 2009 08:32:50 +0000

[...] strategy divided those commenting in Mumbrella’s original story on the Flip flashmob, with some saluting the execution and others critical of the initial [...]

By: Chris Walton

Chris Walton — Tue, 03 Nov 2009 08:12:51 +0000

Anon – you clearly need some joy in your existence based on your comments to various stories in the last hour or so. Is there anything you are actually positive about in life?

By: Anon

Anon — Tue, 03 Nov 2009 07:42:14 +0000

Desperate

By: AJ

AJ — Tue, 03 Nov 2009 05:21:39 +0000

Who cares if a bunch of marketing nerds don’t like it. Only matters if the client is happy and they sell the product.

By: Jane

Jane — Mon, 02 Nov 2009 11:28:20 +0000

Collectivly, the event has over 120,000 hits on you tube thus far.
And they got Ben Lee to redo that track,
Probably on a shoestring.
I say well done. You were lucky with the weather.

By: Adam Beaupeurt

Adam Beaupeurt — Mon, 02 Nov 2009 09:00:13 +0000

So far it’s been a major success in terms of awareness, I mean it’s gotten all of our attention, plus the x thousand viewers on Youtube, and the uncounted spread throughout Facebook.
It is a teaser for the rest of the campaign and extended (and certainly better quality) TVC.
Perhaps not the greatest flashmob that has been produced, but it’s doing the job so far.

By: john

john — Mon, 02 Nov 2009 04:52:16 +0000

The issue of contention shouldnt be whether or not this is an original idea or execution. Advertising is full of famous and successful advertising creatives and campaigns that were either derivative, mimicked or outright stolen from somewhere.

What i find interesting is that this is called a flashmob idea.

Its a contrived controlled pr stunt using actors that provides a little entertainment but at no point actually invites and involves true consumer participation – and therefore lacks any authenticity or real groundswell meaning.

A nice old skool contrivance (and possibly effective when used in their subsequent old skool ads) but missing the opportunity in doing something real and connecting.