140 characters of creative genius for just a grand
There’s something to be said for brevity and the World’s Fastest Agency takes that to the logical conclusion.
According to its launch announcement, the agency aims to operate solely through the medium of Twitter – answering 140 character briefs with 140 character creative pitches within 24 hours. All for the price of $999 in a once-off PayPal deposit. Which doesn’t sound at all dodgy to Dr Mumbo.
Services offered include tag lines, product and service naming, comms platforms, stunts, PR concepts, experiential, social & guerrilla.
The agency is run by the new York-based Floyd Hayes.
The website says “clients can say goodbye to 100-page PowerPoint decks, meetings, weeks of fee negotiation, countless emails, more meetings, lunch, meetings, scope of work to-ing and fro-ing, meetings, more emails, Q&A sessions, tissue meetings, inaudible conference call, pitch, feedback, feedback on the feedback, re-briefing, re-pitching, another meeting, more feedback, focus groups, another meeting, more emails… ”
It’s a crazy idea, but it might just work…
would be fascinating to see whether anyone outside the creator’s immediate circle of family and friends ever takes this gimmick up
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they ought to be congratulated.
I’m having one now.
naughty but nice.
gosh: did people really think up short, pithy taglines before we invented tweets?
(why is a tweet 140? because TXT is 140. why is TXT 140? because thats how many character spaces were left over in the cellphone data packet)
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@ steve jones .
That’s a fair comment. Before launch we asked a number of “proper” clients if this is would be a service the would consider. We reviewed enough positive response to have a go. Within 6 hours an actual real, never met them before client signed up. We responded . We can share the results soon!
Thanks for the comments and the post!
WFA.
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Winston Churchill said if you want me to talk for an hour, give me a moment’s notice; if you want me to talk for a minute, I’ll need 2 weeks to prepare. Everyone knows how hard it is to distill genius into 140 chs.
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funniest part is that a ‘100% twitter agency’ has this:
You must be following us to use DM
on their site.
Those of us who actively use twitter will know that to send a DM to someone, you don’t have to follow them — they have to follow YOU….
So a little uncertain about the practicality of that one 😉
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