150+ make the PR awards shortlist
The finalists have been revealed for the Public Relations Institute of Australia’s annual awards competition, the Golden Targets.
Just over 150 entries have been shortlisted across 15 categories.
The winners will be announced at the PRIA’s national conference on October 26. Last year’s competition eventually saw 50 winners.
The finalists:
Arts
- 100 Faces, 100 Stories commissioned by Commonwealth Bank of Australia – Liz McLaughlin from Horizon Communication Group (NSW)
- Russian Resurrection Film Festival 2008 commissioned by Russian Restaurant INC. – Edweana Wenkart from Tsuki Pty Ltd (NSW)
- Assitej 2008 commissioned by ARTS Projects Australia – Anthea Hagar from Gray Management Group (SA)
Business to Business
- Clarius Skills Index – Chris Newlan from Lighthouse Communications Group (NSW)
- Identifying the Gap: The Telstra Productivity Indicator commissioned by Telstra Enterprise & Gov. – Kieran Moore from Howorth (NSW)
- Positioning Grant Thorton As Expert in The Aged Care Sector commissioned by Grant Thornton – Liz McLaughlin from Horizon Communication Group (NSW)
- Profile of Nursing Workforce in 2020 commissioned by Kronos Australia – Adrianne Kern from Text 100 Public Relations (NSW)
- Focussing on the Future – Keren Kozak from Mining Industry Skills Centre (QLD)
- Project Canary – Keren Kozak from Mining Industry Skills Centre (QLD)
Community Relations
- Googong Dam Spillway commissioned by Acrew Corporation – Ron Forrester from Bulk Water Alliance (ACT)
- ACMF Nutrition Campaign commissioned by Australian Chicken Meat Federation – Emma Norgrove from Reed Weir Communications (NSW)
- Futures Plan 20 – Georgina Inwood from City of Canada Bay (NSW)
- Relationships Australia Indicator Survey commissioned by Relationshps Australia – Emma Norgrove from Reed Weir Communications (NSW)
- The Vision Van commissioned by Noraras Pharmacetical – Anne-Marie Sparrow from Cube PR (NSW)
- All Roads Lead to Nome commissioned by QLD Department of Main Roads – David Donohue from QCCN (QLD)
- CBD Speed Reduction Program commissioned by Brisbane City Council – Donna Marshall from Marcom Communication (QLD)
- Constructive Communication at Brisbane Airport – Robyn Willey from Bayley Willey Holt Pty Ltd (QLD)
- Creating the Tugan Bypass – Penny Townley from The Phillips Group (QLD)
- Eastern Pipeline Alliance commissioned by Water Secure – Peter McCall from McCalls’ Pty Ltd (QLD)
- Gap Creek Road Upgrade commissioned by Brisbane City Council – Donna Marshall from Marcom Communication (QLD)
- Landsborough to Nambour Rail Project commissioned by DEP of Transport and mains Roads – Marissa Brazier from Bayley Willey Holt Pty Ltd (QLD)
- Manly West Traffic Improvement Projects commissioned by Brisbane City Council – Kristen Ottaway from Marcom Communication (QLD)
- Northern Link commissioned by Brisbane City Council – Laura Jarman from Sinclair Knight Merz (QLD)
- Northshore Hamilton Urban Development commissioned by Urban Land Development Authority – Katrina Cutler from BBS (QLD)
- QIC Central Plaza III Development commissioned by QC Real Estate – Helen Besly from Rowland Pty Ltd (QLD)
- Queensland’s Solar City – Shining a Light on Sustainable Living commissioned by Ergon Energy – Allison White from Ergon Energy (QLD)
- Re-inventing Jezzine – By the People, For the People commissioned by Jezzine Barracks Community Trust – Jo-Anne Modesti from The Phillips Group (QLD)
- St Lucia Traffic Area Review commissioned by Brisbane City Council – Stephanie Bell from Marcom Communication (QLD)
- The Kenmore Bypass Planning Study commissioned by DEP of Main Roads – Penny Townley from The Phillips Group (QLD)
- The Ring Road – Linking our Communities commissioned by QLD DEPT of Main Roads – Mary Balfour from Balfour Consulting Pty Ltd (QLD)
- Up a Dry Gully commissioned by Hinze Dam Alliance – Damien Jones from (QLD)
- “Street Smart” Campaign – Matthew Hanton from RAA (SA)
- Sealink Travel Group: Community Link commissioned by Sealink Travel Group – Jodie Van Deventer from Deventer PR & Communications (SA)
- Eastlink commissioned by SEITA, ConnectEast, Thiess John Holland – Jo Weeks from SEITA (VIC)
- FutureFlow – Community Relations in a Time of Drought commissioned by FutureFlow Alliance – Rachael Edginton from PLUM Communication Pty Ltd (VIC)
- Guiding Bass Coast Towards 2030 commissioned by Bass Coast Shire Council – Tricia Tsondropuro from Socom (VIC)
- Community Connect – Julie Rawlings from Busselton Water (WA)
- WCC ‘Service Guarantee’ – Jess Warner from Western Cape College (WA)
Consumer Marketing and Social Marketing – new and/or existing product or service including prescription medicines
- “Less is more with 24/4”: Australian Launch of Oral Contraceptive Pill YA2 commissioned by Bayer Schering Pharma – Emma-Jane Granleese from Weber Shandwick (NSW)
- Aussie Seafood Brought to you by our fisherman – Louise Nock from Sydney Fish Market (NSW)
- Boldy Launching a 3G SMARTPHONE commissioned by RIM/Black Berry – Michael Henderson from Spectrum Communications (NSW)
- Canon Ixus Zooms Ahead of Competition commissioned by Canon – Myrna Van Pelt from Hill & Knowlton (NSW)
- Contiki Shades of Green – Rachel White from The Travel Corporation (NSW)
- Dreaming About Diamonds commissioned by HTC – Roger Marshall from Upstream Australia (NSW)
- It’s Activation Time! Switch onto the World of Sound commissioned by Cochlear Ltd – Lisa Llewellyn from Llewellyn Communications (NSW)
- Kogan – General Retainer Activity – Peter Lazar from Professional Public Relations (NSW)
- Launching the World’s First Low GI Sugar commissioned by Horizon Science – Michelle Hutton from Hill & Knowlton (NSW)
- Making a Bull Approach Work in a Bear Market commissioned by Anz Insurance & Investment – Louise Nealon from Callidus PR (NSW)
- Nitromec Injection & Flukekill Virbac Australia commissioned by Cattle, Virbac Australlia – Sally Edgar from One Profile Communications (NSW)
- Opening of Sean’s Kitchen Star City commissioned by Star City – Peter Grimshaw from Star City (NSW)
- Orchestrating a Paradigm Shift in the Treatment of Type 2 Diabetes commissioned by Allergan Aust. – Kirsten Bruce from VIVA! Communications (NSW)
- Positioning New Caledonia – Liz McLaughlin from Horizon Communication Group (NSW)
- PR Helps ANZ to be Money Confident! commissioned by ANZ – Samantha Allen from Pulse Communications (NSW)
- Right/Music/Wrongs commissioned by Virgin Mobile Australia – Kat Thomas from One Green Bean (NSW)
- Talking Turkey commissioned by Ingham Enterprises – Nicole Dickson from Beyond the Square Communications (NSW)
- The Million Dollar Package – Liz McLaughlin from Horizon Communication Group (NSW)
- Tourism Australia: Australia the Movie PR Leverage Campaign – Kerry I’Anson from Tourism Australia (NSW)
- Visit Scandinavia commissioned by Scandnavian Tourist Board – Susanne Carpenter from Carpe Diem PR & Events (NSW)
- Go Card – Easy Come, Easy Go! – Chris Ford-Murphy from Translink Transit Authority (QLD)
- Marketing Campaign Lifts the Bar for McCullough Robertson – Sue Monk from Bayley Willey Holt Pty Ltd (QLD)
- Beerenberg Provenance Pathway commissioned by Beeren Berg – Tim Hughes from Hughes Public Relations (SA)
- Launching Burt’s Bees in Australia – Lee Welch from Porter Novelli (SA) (SA)
- How do you like your Vegemite & One Billionth Jar Campaign commissioned by KRAFT – Richard Amos from Royce Communications (VIC)
- Introducing New Melbourne commissioned by Hicton Melbourne South Wharf – Grant Titmus from Red Agency (VIC)
- Launching the World’s Largest Optical Retailer commissioned by Specsavers – Richard Amos from Royce Communications (VIC)
- Selling the Sizzle not the Sausage commissioned by Australian CHAR – Sara Wilson from Connecting Images (VIC)
- Making Apprenticeships Work – Carolyn Bacher from Department of Education and Training (WA)
Corporate Social Responsibility
- Hand-in-Hand commissioned by Commonwealth Bank of Australia – Liz McLaughlin from Horizon Communication Group (NSW)
- Sony Ericsson time2rock: Volunteer Now to Rock Later commissioned by Sony Ericsson – Michelle Hutton from Hill & Knowlton (NSW)
- Transform Homelessness Campaign – Amanda Little from Edelman (NSW)
- BAC Corporate Social Responsibility Model – Rebecca McConochie from Brisbane Airport Corporation (QLD)
- Leighton Contractors Develops Safer Young Drivers – Lorelei Baum from Leighton Contractors (QLD)
- Project STOP: Be Part of the Solution – Stephanie Hulett from The Pharmacy Guild of Australia (QLD)
- Amcor – Corporate Social Responsibility – Simone Ferrier-Clingan from Amcor Limited (VIC)
- The Right Track – Rachael Cochrane from Public Transport Authority (WA)
Emergency/Crisis Communication
- 2009 Victorian Heatwave Crisis – James Howe from Ambulance Victoria (VIC)
- Emergency Response to Victorian Bushfire Crisis – Brendan Carroll from Alfred Health (VIC)
- Locust Campaign – Jeremi Moule from Department of Primary Industries (VIC)
Environmental
- MobileMuster Guiness World Record Campaign commissioned by AMTA – Peter Lazar from Professional Public Relations (NSW)
- Sustainable Futures Forum commissioned by AIIA – Gabriel Wong from Max Australia (NSW)
- The Big Light Switch – Elizabeth Graetz from Three Plus (QLD)
- Chocolate Murray Cod commissioned by Waterfind Environment Fund – Anna Jackson from Ball Public Relations (SA)
Government Sponsored Campaign
- Electronic Water Signage in the ACT – Marlene Stolt from ACTEW Corporation (ACT)
- Big Country Big Opportunities – Jane Machin-Everill from Department of Education and Training (WA)
- “Be Graffiti Smart” Awareness Campaign commissioned by Crime Stopers – Cecelia Haddad from Marketing Elements (NSW)
- Relief in Sight commissioned by AusAID – Angus Braithwaite from AusAID (ACT)
- Advanced Technology Trials commissioned by Department of Infrastructure, Transport, Regional Development and Local Government – Terri-Helen Gaynor from Reputation Pty Ltd (NSW)
- Business Club Australia @ Beijing 2008 Olympics – Caroline Bergman from Austrade (NSW)
- Prove That You Love Me commissioned by Darwin City Council – Tracy Jones from Creative Territory (NT)
- PPR Melbourne Day & Awards – Jeremy Wrench from Professional Public Relations (VIC)
- Premier’s Active Families Challenge commissioned by DPCD – Melanie Wilkinson from Fenton Communications (VIC)
- Victoria’s New Graduated Licensing System commissioned by VIC Roads – John Scully from VICRoads (VIC)
- Real Star of Australia – Michelle Kosonen from Tourism WA (WA)
- Don’t Miss Out on Something Great campaign commissioned by School Attendance Team, DET – Eleanor Sheppard from Northern Territory Government (NT)
Health Organisations
- Food Safety – Yummy Not Yucky commissioned by Food Safety Information Council – Juliana Madden from Food Safety Information Council (ACT)
- Bloodwatch – the transfusion question commissioned by Blood Watch – Melanie King from 303 (NSW)
- Hearing Health PR Campaign – Kate Dorrell from Australian Hearing (NSW)
- Social Network is Livewire for Sick Kids commissioned by Livewire – Kieran Moore from Howorth (NSW)
- “Cancer Council Classic” commissioned by Cancer Council South Australia – Tim Hughes from Hughes Public Relations & Communication Counsel (SA)
- Launch of KIDS ABSORB YOUR DRINKING commissioned by Drink Wise Australia – Lelde McCoy from The Reputation Group (VIC)
- Spinal Cord Injury Awareness Week commissioned by Independence Australia – Georgie Cox from CMS (Cox Marketing Solutions) (VIC)
Internal Communication
- Live Positively Festival commissioned by Coca-cola South Pacific – Tam Sandeman from Impact Employee Communication (NSW)
- Change for Strength – Keren Kozak from Mining Industry Skills Centre (QLD)
- Communicates with Influence commissioned by Department of Transport and Main Roads – Helen Besly from Rowland Pty Ltd (QLD)
- Communications: From the Corporate to the Coalface commissioned by – Amy Oldfield from Rio Tinto Coal Australia (QLD)
- Employees ‘Invest in the Rewards’ Share Plan Campaign commissioned by Aosenco Limited – Helen Besly from Rowland Pty Ltd (QLD)
- Take 2 Safety Communication Campaign commissioned by Leighton Contractors – Vivian Lim from Leighton Contractors (QLD)
- Amcor-One Australia – Simone Ferrier-Clingan from Amcor Limited (VIC)
- Communicating Change @ DOT – Irene Kalister from Department of Transport (VIC)
- VicRoads Golden Target Awards – Dionne Lew from VICRoads (VIC)
- RAC Summit 08 – Adrian Firth from Royal Automobile Club of WA (WA)
Investor Relations incl. Merger Acquisition Communication
- Manchester Unity – HCF Merger – Robyn Sefiani from Sefiani Communications Group (NSW)
- Mortgage Choice – Investor Relations commissioned by Mortgage Choice – Terri-Helen Gaynor from Reputation Pty Ltd (NSW)
- Programmed for Victory commissioned by Programmed Group – Ashley Rambukwella from Financial and Corporate Relations (NSW)
- Successful Asset Sale commissioned by Cape Lambert – Peter Harris from Professional Public Relations (WA)
- The Role of Communication in Creating a Positive Investment Profile for Catapula Resources commissioned by Catalpa Resources – Caroline Thomson from Purple Communications (WA)
Issues Management
- Saving the Giant Slide commissioned by Giant Slide- Division of Fiant Ride – Michelle Hutton from Hill & Knowlton (NSW)
- More Than Public Housing commissioned by Brisbane Housing Company – Ben Wicks from KD Public Relations (QLD)
- Xstrata Zinc’s McArthur River Mining Tempory Mining Closure Puts Jobs and Community at Risk commissioned by Xstrata Zinc – Helen Besly from Rowland Pty Ltd (QLD)
- A Close Call commissioned by Quantum – Grant Titmus from Red Agency (VIC)
- Graffiti, Urban Art and Operation Graffidiot – Rachael Cochrane from Public Transport Authority (WA)
- Silver Chain – John Mercer Lodge Reputation Defence and Recovery commissioned by Silver Smain – Peter Harris from Professional Public Relations (WA)
Low Cost/Pro Bono
- Make a Date with Amy commissioned by CEO AiMIA – Michael Henderson from Spectrum Communications (NSW)
- One Bottled Water commissioned by Glibal Ethics – Adrianne Kern from Text 100 Public Relations (NSW)
- Hailey Turner for ‘The Best Job in the World’ commissioned by Best Job In the World – Margaret Lawson from Cole Lawson Communications (QLD)
Public Affairs
- Pacific Solution to Labour Shortages commissioned by CEO/NFF – Brett Heffernan from National Farmer’s Federation (ACT)
- Australians Deserve Fair and Affordable Access to High Speed Broadband commissioned by TERRIA – Vanessa Liell from n2n Communications (NSW)
- From $0 to $3 Million in 6 Months commissioned by Exec.DIR LCC Q – Elissa Jenkins from Lifeline Community Care Queensland (QLD)
- Getting the Government to See commissioned by Optometrists Association of QLD & NT – Lisa Nixon from BBS (QLD)
- Keeping the Wheels Turning For Queensland Volunteers commissioned by Queensland Meals On Wheels – Margaret Lawson from Cole Lawson Communications (QLD)
- Local Government Elections commissioned by Electoral Commission – Peter McCall from McCalls’ Pty Ltd (QLD)
- Repositioning Self Insurers commissioned by ASIEQ – Peter McCall from McCalls’ Pty Ltd (QLD)
- Toowoomba Bypass Petition Campaign commissioned by Toowoomba Reaional Council – Penny Townley from The Phillips Group (QLD)
- Insulating Australia Against Climate Change commissioned by Insulation Council of Australia and New Zealand – Glenn Schaube from GRS Communications (VIC)
- RAC Red Spots Campaign – Adrian Firth from Royal Automobile Club of WA (WA)
Recovery Communication
- Chrisco Christmas Hampers commissioned by Chrisco Hampers Australia Limited – Jackie Crossman from Crossman Communications (NSW)
- IAG: The Road to Recovery commissioned by IAG – Carolyn Mccann from IAG (NSW)
Special Event / Observance
- Australia Day 2009 commissioned by OPSE, Australia Day Council of NSW – Michelle Hutton from Hill & Knowlton (NSW)
- Bidwill Blitz Build commissioned by Habitat for Humanity Australia – Emma Jane Granleese from Weber Shandwick (NSW)
- Capturing International Thought Leadership & Translating High Science to the Australian Public commissioned by TTS – Liz Dunavant from Fleishman-Hillard (NSW)
- Commonwealth Bank Southern Stars commissioned by Cricket Australia – Mikaeli Costello from Splash Consulting Group (NSW)
- FWPA – National Carperters Day – Peter Lazar from Professional Public Relations (NSW)
- Innovation Generation 2008 commissioned by Grain Growers Association – Suzanne Laing from Cox Inall Communications (NSW)
- Metropolis Congress 2008 commissioned by DEPT of Planning NSW – Carolyn Grant from AVVISO Public Relations (NSW)
- NAB 150 Local Storytelling commissioned by National Australia Bank – Ashleigh Killingly from Cox Inall Communications (NSW)
- Sanitarium Weet-Bix Kids TRY-athlon – Julie Praestiin from Sanitarium Health Food Company (NSW)
- THQ – Simone Drewry from Mango Sydney (NSW)
- Win Business Gold in China commissioned by Telstra Business – Chris Newlan from Lighthouse Communications Group (NSW)
- Woolworths Backing our Farmers commissioned by Woolworths Pty Ltd – Robbie Sefton from Sefton Associates (NSW)
- “My EKKA” 2008 commissioned by RNA – Ann Rainbow from ARC Communication (QLD)
- CSI Be Constructive Careers Expo commissioned by CSQ – Lee McLean from Professional Public Relations (QLD)
- Flora of North Stradbroke Isalnd Book Launch commissioned by Consolidated Rutile Limited – Helen Besly from Rowland Pty Ltd (QLD)
- Tugan Bypass Takes Off – Penny Townley from The Phillips Group (QLD)
- Paspaley Polo in the City 2008 commissioned by Janek Gazecki – Kate Bowden from Gray Management Group (SA)
- A Taste of Harmony commissioned by The Scanlon Foundation – Jen Sharpe from Haystac (VIC)
- Celebrating 160 years of The Royal Melbourne Hospital commissioned by Melbourne Health – Catherine Lander from Melbourne Health (VIC)
- PPR and Melbourne’s GPO commissioned by Melbourne’s GPO – Jeremy Wrench from Professional Public Relations (VIC)
- The Consecration of Bishop Kay Goldsworthy commissioned by Anglican Diocese of Perth – Marie Mills from Mills Wilson Communication Consultants (WA)
More information about The Golden Targets can be found on the PRIA website.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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