Comments on: Pepsi launches first major campaign to promote new logo

By: Pepsi drafts McConnie as marketing director - mUmBRELLA

Pepsi drafts McConnie as marketing director - mUmBRELLA — Mon, 25 Jan 2010 05:54:21 +0000

[...] recently launched a marketing campaign to promote its new-look logo and packaging in the first major update since the logo was created during World War [...]

By: Sam A

Sam A — Fri, 15 Jan 2010 06:48:34 +0000

I think the outdoor on this campaign is supremely unimaginative and looks like it should be in Zoolander. The ad is also pretty tired and cliche. Not very refreshing to watch, just plain vanilla.

The refresh social campaign in the US had a much stronger concept and value behind it(http://www.refresheverything.com/) as opposed to Australia’s rather obtuse ‘grab for cash’.

‘Refresh your life’, what with more consumer spending? Where’s the refresh there?

Same commercial strategy its always been, clearly the agencies were navel gazing.

Did i mention the outdoor was lame?

By: Pepsi promotion to rerun after winner exposed as agency staffer - mUmBRELLA

Pepsi promotion to rerun after winner exposed as agency staffer - mUmBRELLA — Thu, 14 Jan 2010 00:30:51 +0000

[...] Hit Refresh campaign includes outdoor advertising created by Clemenger BBDO, with TV ads produced by MTV. The social media component of the campaign, which launched on January 4, is being handled by [...]

By: Iconic88

Iconic88 — Wed, 13 Jan 2010 07:00:00 +0000

The great thing about this campaign is that it’s not flooding the twitter stream with spam. There’s some solid thinking in keeping this to a minimum.

“The Rules of the Hunt” took a little while to find, wouldn’t it better to place that where LATEST CLUES is positioned on the page? People read from left to right. The Twitter stream updates can be placed on right side of page. Much easier and smoother experience IMHO.

I’d even put the winners in the 1st frame of the page to give a human element to the page.

Nice creative. Question: will it convert to make your client $$?

By: Digital Tip » Social mashup goes mainstream: Pepsi Hit Refresh:

Digital Tip » Social mashup goes mainstream: Pepsi Hit Refresh: — Sun, 10 Jan 2010 01:56:14 +0000

[...] lot of overall campaign feedback, some negative some positive, can be read on the comments on the mUmbrella and Campaign Brief posts, most of them focus on either the creative, or the mechanic. What’s [...]

By: thedeano

thedeano — Fri, 08 Jan 2010 00:28:50 +0000

pepsi need to stick loyal to their brand
STOP CHANGING IT!

By: EL G

EL G — Thu, 07 Jan 2010 23:31:06 +0000

Larry if you have MTV and dont recognize Darren McMullen you are either blind or you are not actually watching the channel.

By: Spanky

Spanky — Thu, 07 Jan 2010 23:29:28 +0000

I like it.
Good use of the logo.

By: ChairmanLMAO

ChairmanLMAO — Thu, 07 Jan 2010 07:02:29 +0000

It’s the Obama logo rehashed, obviously

By: Anonymous

Anonymous — Thu, 07 Jan 2010 06:52:16 +0000

Posting removed.
Posting was not made by Adam Hunt.

Cheers,
Mumbrella

By: EL G

EL G — Thu, 07 Jan 2010 05:08:00 +0000

So much talk about a logo. Who gives a shit?
Ads look cool tho – like a music video.

By: Dave

Dave — Thu, 07 Jan 2010 04:34:39 +0000

Art vandelay.

I’ll make sure to contact Pepsi about using you next time.
You seem like a cool guy.

By: JC

JC — Thu, 07 Jan 2010 04:18:10 +0000

Not sure about this twitter stuff but I like the ads.
Very nice look.

By: Mim

Mim — Thu, 07 Jan 2010 04:15:45 +0000

I like it. Very nice art direction.
Adam Hunt, not sure what you’re talking about.

By: Pepsi launches major campaign to promote new logo « White Space

Pepsi launches major campaign to promote new logo « White Space — Wed, 06 Jan 2010 23:44:23 +0000

[...] Pepsi launches major campaign to promote new logo Excerpt from http://mumbrella.com.au/15008-15008 [...]