2Day FM’s badly timed ‘If you can’t stand the heat’ ad

When you broadcast a news bulletin about a tragedy in which women have to choose between jumping to their deaths or burning alive, it’s not particularly sensitive to follow that with a sales message for Harvey Norman advising “If you can’t stand the heat, get out of the kitchen.”

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Dr Mumbo is certain it was an accidental juxtaposition on 2Day FM’s part, but toe-curlingly awful nonetheless.

Update: 2Day FM says: “2DayFM has numerous predetermined advertising schedules and in an unfortunate co-incidence today a Harvey Norman spot ran after a devastating breaking news story that appeared to be in distaste. We have addressed the issue and apologise for any offence caused.”

Comments


  1. The Internetz
    7 Sep 12
    12:54 pm

  2. And they say there’s issues in digital around awkward ad placement #nobodyssafe

  3. Facepalm
    7 Sep 12
    2:18 pm

  4. DERP.

  5. Toni
    7 Sep 12
    2:37 pm

  6. unlucky placement. it happens all the time. watch the tv news and see what their next ad is!

  7. jessica
    7 Sep 12
    4:47 pm

  8. I agree with Toni, the papers have this all the time.

  9. Kayne
    7 Sep 12
    5:34 pm

  10. Took me a few listens to get the point. This happens all of the time. Check The Daily Telegraph, listen to WS and Nova. I hear it so often on all outlets. The price of advertising! Lets be fair if we report one, we should report all the other “toe-curlingly” awfulness

  11. Bob
    10 Sep 12
    8:55 am

  12. Some of the funniest ad placements can be found online, mainly the ones that jump on keywords!

  13. Luke S
    10 Sep 12
    12:09 pm