2Day FM’s badly timed ‘If you can’t stand the heat’ ad

When you broadcast a news bulletin about a tragedy in which women have to choose between jumping to their deaths or burning alive, it’s not particularly sensitive to follow that with a sales message for Harvey Norman advising “If you can’t stand the heat, get out of the kitchen.”


Dr Mumbo is certain it was an accidental juxtaposition on 2Day FM’s part, but toe-curlingly awful nonetheless.

Update: 2Day FM says: “2DayFM has numerous predetermined advertising schedules and in an unfortunate co-incidence today a Harvey Norman spot ran after a devastating breaking news story that appeared to be in distaste. We have addressed the issue and apologise for any offence caused.”


  1. The Internetz
    7 Sep 12
    12:54 pm

  2. And they say there’s issues in digital around awkward ad placement #nobodyssafe

  3. Facepalm
    7 Sep 12
    2:18 pm

  4. DERP.

  5. Toni
    7 Sep 12
    2:37 pm

  6. unlucky placement. it happens all the time. watch the tv news and see what their next ad is!

  7. jessica
    7 Sep 12
    4:47 pm

  8. I agree with Toni, the papers have this all the time.

  9. Kayne
    7 Sep 12
    5:34 pm

  10. Took me a few listens to get the point. This happens all of the time. Check The Daily Telegraph, listen to WS and Nova. I hear it so often on all outlets. The price of advertising! Lets be fair if we report one, we should report all the other “toe-curlingly” awfulness

  11. Bob
    10 Sep 12
    8:55 am

  12. Some of the funniest ad placements can be found online, mainly the ones that jump on keywords!

  13. Luke S
    10 Sep 12
    12:09 pm