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BMF and Host among three agencies vying for Budget Direct shortlists

budget directThe agencies battling it out for the Budget Direct creative account are 303Lowe Sydney, BMF and Host, Mumbrella understands.

It was revealed last month that the Queensland-based insurance company was pitching its creative account with three agencies in play.

Budget Direct declined to comment on the shortlisted agencies, with director of marketing and digital Jonathan Kerr stating: “We are in the middle of our creative pitch process and will make an official announcement regarding an appointment in August.”

The contacted agencies also declined to comment.

Earlier this month Kerr told Mumbrella the team was unsure if audiences would see more or less of its aliens after the pitch.

“At Budget Direct, we never rest on our laurels and what we’ve always been striving to do is ‘can we do even better’. That’s what the pitch process is all about. We have absolutely no idea yet if you’ll see more aliens or less aliens, it’s just about better connecting with the customers and once again, trying to stay ahead of the competition in the way we differentiate ourselves,” Kerr said at the time.

Budget Direct currently works with animation house Liquid Animation

In August last year, the brand retired quirky couple Michelle and Michael famous for the “Boojay, Boojay” ads, in favour of animated aliens Zeek and Zia.

The aliens have featured in a number of campaigns rolled out since, including one which saw Zeek give humans advice on insuranceZeek discovering wearable technology and Zeek focusing on safety with an orange car.

While the campaign has been greeted with much criticism in the creative world, the brand says it has been a success with the public.

Miranda Ward

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