F.Y.I.

303Lowe picks up IMB Building Society full service account following pitch

303Lowe logoIMB Building Society has appointed 303Lowe to manage its full service advertising account following a competitive pitch.

303Lowe beat out three other agencies for the appointment and will be responsible for IMB’s online and offline creative work as well as its media planning and buying.

The agency is tasked with helping the brand build awareness and increase its member numbers.

Nick Cleaver, 303Lowe, said: “IMB is a strong local brand which has community and service values at its core. Not many brands can boast genuine customer love but with a 96 per cent customer satisfaction rating, people with IMB really do love their service and products. When you put on top of that the tremendous value IMB offers its members it puts it in an exciting position to aggressively grow its business.”

Robert Ryan, IMB’s CEO, said: “We were excited by the strategic thinking and creative work presented by 303Lowe as well as the efficiencies they could bring to our media account. The new campaign will present IMB in a refreshing new light!”

The win follows on from 303Lowe picking up the Budget Direct creative account and Lend Lease.

303Lowe Sydney clients include Chivas Regal, Hoyts and Harley Davidson while the Perth office manages clients including Ikea, Cash Converters and TAB.

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