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	<title>Comments on: 4m watch Julie win Masterchef</title>
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	<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829</link>
	<description>Everything under Australia’s media, marketing &#38; entertainment umbrella</description>
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		<title>By: The Digital Wing &#187; Blog Archive &#187; Five ways paid content can work</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-12855</link>
		<dc:creator>The Digital Wing &#187; Blog Archive &#187; Five ways paid content can work</dc:creator>
		<pubDate>Fri, 14 Aug 2009 00:43:28 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-12855</guid>
		<description>[...] applied it to a niche &#8211; food (no surprise I wrote this shortly after MasterChef finished to record ratings). If you look at Fairfax &#8211; an obvious working subscription model could be some kind of [...]</description>
		<content:encoded><![CDATA[<p>[...] applied it to a niche &#8211; food (no surprise I wrote this shortly after MasterChef finished to record ratings). If you look at Fairfax &#8211; an obvious working subscription model could be some kind of [...]</p>
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		<title>By: C K Cash</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-12575</link>
		<dc:creator>C K Cash</dc:creator>
		<pubDate>Mon, 10 Aug 2009 04:27:05 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-12575</guid>
		<description>Ten has now put out the casting call for the 2nd season of MC Aus...they&#039;ll get a big influx of entries I think.

Julie has not got much fame after the hype of winning died down.  Coles were going to do a series of promos based on her, but they have now opted to go with George (one of the judges) instead.  Seems like the judges and Poh..etc have gotten more out of MC Aus than Julie so far?</description>
		<content:encoded><![CDATA[<p>Ten has now put out the casting call for the 2nd season of MC Aus&#8230;they&#8217;ll get a big influx of entries I think.</p>
<p>Julie has not got much fame after the hype of winning died down.  Coles were going to do a series of promos based on her, but they have now opted to go with George (one of the judges) instead.  Seems like the judges and Poh..etc have gotten more out of MC Aus than Julie so far?</p>
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		<title>By: Mero</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-11679</link>
		<dc:creator>Mero</dc:creator>
		<pubDate>Fri, 31 Jul 2009 06:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-11679</guid>
		<description>I have a great idea for a new TV show guys - 

Each week Kyle Sandilands (Austereo/2Day Fm DJ) is taken from city to city across Oz for public beatings.

Any takers? 
Do I smell a pilot coming along..?</description>
		<content:encoded><![CDATA[<p>I have a great idea for a new TV show guys &#8211; </p>
<p>Each week Kyle Sandilands (Austereo/2Day Fm DJ) is taken from city to city across Oz for public beatings.</p>
<p>Any takers?<br />
Do I smell a pilot coming along..?</p>
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		<title>By: John Grono</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-11197</link>
		<dc:creator>John Grono</dc:creator>
		<pubDate>Tue, 28 Jul 2009 05:54:57 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-11197</guid>
		<description>Not sure what you mean Anon ... how do we do what?

The rebate is being trialled now - I think market forces will decide whether it is a success.   My point was that if the broadcasters have a series that will cost (say) $5m to make, and the producers rebate was (say) $500k, I think it is unfair to expect the producers to put that in as &quot;up front&quot; funding so as to reduce the broadcaster investment (it gets paid after completion so in essence the producers would work for nothing until it arrives).   Of course, a producer with funds may want to tip the $500k in and end up with 10% equity, but it should be their business decision and not a mandatory in order to get a series produced.

Full Disclosure: while I am not an independent producer myself, my wife is, and I am a director of an independent production company - so obviously I would hold these views!   I just hope you agree that they make sense as a way to ensure increased quality local content on our screens.</description>
		<content:encoded><![CDATA[<p>Not sure what you mean Anon &#8230; how do we do what?</p>
<p>The rebate is being trialled now &#8211; I think market forces will decide whether it is a success.   My point was that if the broadcasters have a series that will cost (say) $5m to make, and the producers rebate was (say) $500k, I think it is unfair to expect the producers to put that in as &#8220;up front&#8221; funding so as to reduce the broadcaster investment (it gets paid after completion so in essence the producers would work for nothing until it arrives).   Of course, a producer with funds may want to tip the $500k in and end up with 10% equity, but it should be their business decision and not a mandatory in order to get a series produced.</p>
<p>Full Disclosure: while I am not an independent producer myself, my wife is, and I am a director of an independent production company &#8211; so obviously I would hold these views!   I just hope you agree that they make sense as a way to ensure increased quality local content on our screens.</p>
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		<title>By: Anon</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-11194</link>
		<dc:creator>Anon</dc:creator>
		<pubDate>Tue, 28 Jul 2009 05:40:21 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-11194</guid>
		<description>John - how do we do this?</description>
		<content:encoded><![CDATA[<p>John &#8211; how do we do this?</p>
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		<title>By: C K Cash</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-11172</link>
		<dc:creator>C K Cash</dc:creator>
		<pubDate>Tue, 28 Jul 2009 01:51:45 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-11172</guid>
		<description>Not sure Mero...
JG..I think that Ten must make plenty of money out of advertising as they normally have fast food, drink and similar type products advertised in those slots and the new episodes they show on Wednesday usually rate over or just under 1 million viewers each week</description>
		<content:encoded><![CDATA[<p>Not sure Mero&#8230;<br />
JG..I think that Ten must make plenty of money out of advertising as they normally have fast food, drink and similar type products advertised in those slots and the new episodes they show on Wednesday usually rate over or just under 1 million viewers each week</p>
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		<title>By: John Grono</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-11170</link>
		<dc:creator>John Grono</dc:creator>
		<pubDate>Tue, 28 Jul 2009 01:42:29 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-11170</guid>
		<description>Thanks CK.   Pretty desperate for savings if The Simpsons was on the radar ... or the contract price was too high.   My undestanding is that the contracts are bundled up for multiple plays - maybe 3 runs of a movie or 7 runs of a series within a certain period of time.   This would drive the contract price up.</description>
		<content:encoded><![CDATA[<p>Thanks CK.   Pretty desperate for savings if The Simpsons was on the radar &#8230; or the contract price was too high.   My undestanding is that the contracts are bundled up for multiple plays &#8211; maybe 3 runs of a movie or 7 runs of a series within a certain period of time.   This would drive the contract price up.</p>
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		<title>By: Mero</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-11169</link>
		<dc:creator>Mero</dc:creator>
		<pubDate>Tue, 28 Jul 2009 01:39:20 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-11169</guid>
		<description>Interesting, any idea on the amortization rate?</description>
		<content:encoded><![CDATA[<p>Interesting, any idea on the amortization rate?</p>
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		<title>By: C K Cash</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-11167</link>
		<dc:creator>C K Cash</dc:creator>
		<pubDate>Tue, 28 Jul 2009 01:29:47 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-11167</guid>
		<description>I found the info...

&quot;Ten was planning to axe The Simpsons from its line-up, or at least considering the move to save a reported $6 million a year.  

Each original episode of The Simpsons costs $25,000 or whatever the sum is. That equates to a series cost based on 22 episodes of about $550,000. You only pay the higher sum for the first run episode. A proportion of that cost is amortised against the revenue written for the first showing. Then a further amount is amortised against subsequent showings or repeats.&quot;</description>
		<content:encoded><![CDATA[<p>I found the info&#8230;</p>
<p>&#8220;Ten was planning to axe The Simpsons from its line-up, or at least considering the move to save a reported $6 million a year.  </p>
<p>Each original episode of The Simpsons costs $25,000 or whatever the sum is. That equates to a series cost based on 22 episodes of about $550,000. You only pay the higher sum for the first run episode. A proportion of that cost is amortised against the revenue written for the first showing. Then a further amount is amortised against subsequent showings or repeats.&#8221;</p>
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		<title>By: John Grono</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-11164</link>
		<dc:creator>John Grono</dc:creator>
		<pubDate>Tue, 28 Jul 2009 00:57:23 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-11164</guid>
		<description>$20k for a Simpsons re-run seems a little steep, maybe that was first run ... but it is an iconic programme, so nothing would surprise me!

Each state has a &quot;film fund&quot; of sorts and there are various other funding bodies, but these tend to be funds for cinematic release rather than for the goggle-box.   One of the problems has been that under various previous tax regimes, funding was seen as a huge tax dodge, and this was part of the reason that financial support dried up.   There is currently a producers rebate being trialled and it seems to be working pretty well.   The problem is that the producer doesn&#039;t get the rebate until the end of the financial year that it is shown in.   This generally means some form of bridging loan until the rebate arrives for six (or even seven) figure sums.   I do prefer a rebate system (based on the payroll of the local hirings - to generate jobs) than a hand out which can be too easily wasted.   The key is that this rebate needs to be seen as the producers funding - not funds that the broadcasters can access to reduce their production costs - otherwise there will be no independent producers left!</description>
		<content:encoded><![CDATA[<p>$20k for a Simpsons re-run seems a little steep, maybe that was first run &#8230; but it is an iconic programme, so nothing would surprise me!</p>
<p>Each state has a &#8220;film fund&#8221; of sorts and there are various other funding bodies, but these tend to be funds for cinematic release rather than for the goggle-box.   One of the problems has been that under various previous tax regimes, funding was seen as a huge tax dodge, and this was part of the reason that financial support dried up.   There is currently a producers rebate being trialled and it seems to be working pretty well.   The problem is that the producer doesn&#8217;t get the rebate until the end of the financial year that it is shown in.   This generally means some form of bridging loan until the rebate arrives for six (or even seven) figure sums.   I do prefer a rebate system (based on the payroll of the local hirings &#8211; to generate jobs) than a hand out which can be too easily wasted.   The key is that this rebate needs to be seen as the producers funding &#8211; not funds that the broadcasters can access to reduce their production costs &#8211; otherwise there will be no independent producers left!</p>
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		<title>By: Mero</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-11160</link>
		<dc:creator>Mero</dc:creator>
		<pubDate>Tue, 28 Jul 2009 00:26:42 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-11160</guid>
		<description>Power of the people!!!!!</description>
		<content:encoded><![CDATA[<p>Power of the people!!!!!</p>
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		<title>By: C K Cash</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-11157</link>
		<dc:creator>C K Cash</dc:creator>
		<pubDate>Tue, 28 Jul 2009 00:19:21 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-11157</guid>
		<description>Nine announced it yesterday on ACA that they are making 2 specials to start...that was due to support from 40,000+ people on facebook.</description>
		<content:encoded><![CDATA[<p>Nine announced it yesterday on ACA that they are making 2 specials to start&#8230;that was due to support from 40,000+ people on facebook.</p>
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		<title>By: Mero</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-11154</link>
		<dc:creator>Mero</dc:creator>
		<pubDate>Tue, 28 Jul 2009 00:05:18 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-11154</guid>
		<description>What happened to the good old days.
Wouldnt we all love to see the likes of &quot;Hey Hey, its Saturday&quot; back on the air.</description>
		<content:encoded><![CDATA[<p>What happened to the good old days.<br />
Wouldnt we all love to see the likes of &#8220;Hey Hey, its Saturday&#8221; back on the air.</p>
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		<title>By: C K Cash</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-11152</link>
		<dc:creator>C K Cash</dc:creator>
		<pubDate>Mon, 27 Jul 2009 23:58:29 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-11152</guid>
		<description>I remember that when Seinfeld came out, it was not very well liked (me included) as we were not familiar with that style of comedy...but it took time and about mid 2nd season most people were getting on the bandwagon.

The US were the same for a bit.

Agree with you John that the local production budgets are pretty weak and most shows that are going to do anything well needs overseas help.  I think in WA they have a lottery fund that is used for TV and Movie production...maybe the other states should consider similar?

I heard something awhile back that Ten was looking at cutting back of the airing of the Simpons as it costs them something like $20k to show an repeat episode (I think my cost guess is a bit wrong)...I wonder how it works with syndicated shows and repeats normally?</description>
		<content:encoded><![CDATA[<p>I remember that when Seinfeld came out, it was not very well liked (me included) as we were not familiar with that style of comedy&#8230;but it took time and about mid 2nd season most people were getting on the bandwagon.</p>
<p>The US were the same for a bit.</p>
<p>Agree with you John that the local production budgets are pretty weak and most shows that are going to do anything well needs overseas help.  I think in WA they have a lottery fund that is used for TV and Movie production&#8230;maybe the other states should consider similar?</p>
<p>I heard something awhile back that Ten was looking at cutting back of the airing of the Simpons as it costs them something like $20k to show an repeat episode (I think my cost guess is a bit wrong)&#8230;I wonder how it works with syndicated shows and repeats normally?</p>
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		<title>By: John Grono</title>
		<link>http://mumbrella.com.au/4m-watch-julie-win-masterchef-7829#comment-11149</link>
		<dc:creator>John Grono</dc:creator>
		<pubDate>Mon, 27 Jul 2009 23:41:44 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=7829#comment-11149</guid>
		<description>CK - sorry to hear your ideas didn&#039;t get up.   And I couldn&#039;t agree more with your comments re shows like &#039;Arrested Development&#039;.   I recall Seinfeld first aired in the 10:30pm slot as well!

Mero ... oddly, the celeb death camp appeals to my warped sense of humour.   My SMS bill should Kyle Sandilands be on the list would be HUGE!

I think the opportunities (ideas-wise) are huge in Australia.   What was the last good coemdy we produced?    (If you say &#039;Hey Dad&#039; you&#039;re off to Execution Island !!)   It was probably Kath and Kim (ABC roots there).   What was the last good drama - before Underbelly?   Packed To The Rafters is good family fare so I&#039;ll tick that box (prior to that probably Seachange - ABC).   Last good game show - Spicks and Specks I&#039;d suggest (ABC again).

I think the stumbling blocks are two-fold.   First, the measly Australian content rules.   20 hours a year for kids TV production for example - measly is a compliment!    The second is the budgets that are allocated to local production.   Unless you make a co-production with other countries you simply won&#039;t get even the best and bravest idea off the ground.   I don&#039;t have a solution to the second, but political will is the issue with the first!

Anyway ... enough of my ramblings.

Just keep pitching good and fresh ideas.   Someone will eventually green-light one - and the first is always the hardest.</description>
		<content:encoded><![CDATA[<p>CK &#8211; sorry to hear your ideas didn&#8217;t get up.   And I couldn&#8217;t agree more with your comments re shows like &#8216;Arrested Development&#8217;.   I recall Seinfeld first aired in the 10:30pm slot as well!</p>
<p>Mero &#8230; oddly, the celeb death camp appeals to my warped sense of humour.   My SMS bill should Kyle Sandilands be on the list would be HUGE!</p>
<p>I think the opportunities (ideas-wise) are huge in Australia.   What was the last good coemdy we produced?    (If you say &#8216;Hey Dad&#8217; you&#8217;re off to Execution Island !!)   It was probably Kath and Kim (ABC roots there).   What was the last good drama &#8211; before Underbelly?   Packed To The Rafters is good family fare so I&#8217;ll tick that box (prior to that probably Seachange &#8211; ABC).   Last good game show &#8211; Spicks and Specks I&#8217;d suggest (ABC again).</p>
<p>I think the stumbling blocks are two-fold.   First, the measly Australian content rules.   20 hours a year for kids TV production for example &#8211; measly is a compliment!    The second is the budgets that are allocated to local production.   Unless you make a co-production with other countries you simply won&#8217;t get even the best and bravest idea off the ground.   I don&#8217;t have a solution to the second, but political will is the issue with the first!</p>
<p>Anyway &#8230; enough of my ramblings.</p>
<p>Just keep pitching good and fresh ideas.   Someone will eventually green-light one &#8211; and the first is always the hardest.</p>
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