7-Eleven rides on the back of Aussie Tour De France victory
7-Eleven is showing its support for Australian Tour De France winner Cadel Evans today offering a free frozen drink served in a yellow cup to anyone who enters a store wearing cycling gear.
People have up until midnight tonight to claim their free Slurpee at any store with Lycra attire not essential but encouraged.
Julie Laycock, the chain’s head of marketing said: “For today only, any cycling garb worn into a 7-Eleven store qualifies and entitles customers to a free Slurpee in a yellow cup – the more Lycra the better!”
The offer was promoted via Slurpee Australia’s Facebook page today, which has over 126,000 fans.
Evans is the first Australian ever to win the Tour De France.
Cadel Evans (pic courtesy of afp.com)
Crap idea
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Nice marketing – quick, clean, easy and relevant.
It ain’t that hard really.
AND it gets them some free publicity and builds their brand.
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I just can’t believe Slurpee actually has over 126,000 facebook fans…
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Easy PR that will end up costing them almost nothing (since most riders are healthy nuts that won’t touch a sugar+ice slurpee with a ten foot pole).
I like it.
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Great relevant idea, given their long term association with cycling.
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really, allison? Its a massive brand, with good connections to the youth audience due to constant appearances on Simpsons ect. Im amazed they dont have more…
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What an hilarious idea…. I don’t even drink slurpee’s but I am gonna rush home put on my cycling shorts and pop to the nearest 7-Eleven… nice work
PS Can we not do away with the anonymous comments… if you have something to say good or bad put your bloody name to it you crap person you
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