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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
7PM Project’s bad ratings night
Ten’s live topical show The 7pm Project has slumped to one of the lowest audiences since it went on air in July.
Thursday night’s episode rated just 576,000 viewers in what was a bad night for Ten, according to preliminary ratings from OzTam.
The best Ten did all night was Glee with 905,000, with the network slumping to a share of less than 20%.
Channel share:
- Nine: 27.1%
- Seven: 26.5%
- Ten: 19.3%
- ABC1: 15.8%
- SBS1 4.3%
- GO!: 2.0%
- 7TWO: 1.6%
- ABC2: 1.5%
- ONE: 1.3%
- SBS2: 0.6%
Thursday’s top shows:
- Getaway Nine 1.2m
- Seven News Seven 1.2m
- Beauty and the Geek Seven 1.2m
- Today Tonight Seven 1.2m
- Two and a Half Men Nine 1.1m
- CSI: Crime Scene Investigation Nine 1.1m
- A Current Affair Nine 1.1m
- Home and Away Seven 1.1m
- Nine News Nine 1m
- ABC News ABC 0.965m
November 6th, 2009 at 12:01 pm
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Comments
6 Nov 09
12:24 pm
Maybe because 7pm Project is sh*te and Dave Hughes hasn’t been funny in years?
6 Nov 09
12:25 pm
The highest rating show on television last night was getaway with just 1.2m?
I get the feeling that all those TVs I see dumped on the street during council clean up aren’t actually being replaced…
6 Nov 09
12:33 pm
7pm Project: Carrie Bickmore’s new hair cut – makes her look 10 years older. Ratings go down. Coincidence?
6 Nov 09
1:32 pm
Great to see Geeks up there.
It’s a genuinely fun, feel-good show, despite what all the people who haven’t watched it say.
6 Nov 09
1:46 pm
Am i the only fan of the 7pm Project…..
6 Nov 09
2:02 pm
I think that Ten’s decision to keep this show going over summer is an excellent one as there is a good chance to introduce a new audience to the show and potentially get a good set of repeat viewers during that time.
It is quite a good show (can’t say I’m desperately in love with it but it beats the crap out of Getaway!) so I hope that it gets a run and nice to see Ten giving it the opportunity to grow it’s audience and not shafting it at the first sign of trouble…
6 Nov 09
2:12 pm
Adam, just a thought starter. All those old analogue sets you see in the council clean-ups are there because they already have been replaced … by the shiny, gleaming flate screen HD sets with in-built tuners and many with hard-drives to record programmes.
The ratings data that you see above is for LIVE viewing only. At the moment we don’t know how many people are “time-shifting there viewing of these programmes by using hard-disk recordings or ‘catch-up’ viewing over the Internet.
From the start of next year, OzTAM will also be reporting how much “time-shift” viewing is being done. That is, we will continue to see ‘overnight’ ratings, but will also get to see ‘consolidated’ ratings that include any playback viewing in the past seven days.
6 Nov 09
3:38 pm
John – if ANYONE is recording The 7pm Project to watch later, then they really need to get out more
6 Nov 09
3:44 pm
Hey MJ – you are not the only 7P.M. Project fan……..I am too!!
It is a show in which one has to use a little brain-power. Maybe, that is why it is suffering an audience drop(??!)
6 Nov 09
4:45 pm
The 7pm Project is a great concept (much better than repeats of Jamie Oliver or Futurama), I think they need to make some host changes though…. if im home at 7pm that’s what’ll be on the box at my place
6 Nov 09
5:30 pm
Maybe so Tony. I was actually trying to point out that this affects ALL shows … the numbers for all of them are on the low side because of this.
6 Nov 09
5:33 pm
I don’t know where I stand. I am the demographic (21), and most times I just felt as if they’re trying too hard to get a laugh out of viewers, rather than being intelligent with their content. But what else can I expect from Dave Hughes?.. and what’s that other guy’s name? meh
6 Nov 09
5:39 pm
Hi John, obviously my little joke was a little too thick to see through, but the point is that 1.2 million “live viewers” for the number one show in Australian capital cities is simply a pathetic number. There was a time not that long ago where 1.2m in prime-time would be considered a dismal failure – now it’s a number to be celebrated. Very sad indeed.
…and for the record – I saw my first flat-screen TV out for council cleanup last week!
6 Nov 09
5:50 pm
Point taken Adam. I agree viewers are “pickier” than ever. TV can still get big audiences (PTTR, Underbelly, SOO etc) but people are less accepting of what they consider is mundane fare.
Having said that, I’m not aware of any other medium that can hold 1.2m for an hour, so there is definitely life in the beast yet!
6 Nov 09
6:08 pm
I would be interested to see if the ratings were higher last week when Andrew G (or ‘Ginsburg’ as he’s reinventing himself) hosted instead of Charlie Pickering. I personally found it much easier watching G(insberg) than Pickering, who comes off very cold and a bit too businesslike.
There’s still a bit of a ‘meh, it’s ok’ factor to the whole thing, but more time to grow over summer should help.
6 Nov 09
8:37 pm
The 7pm Project is irritating chatter and banter better suited to commercial radio, and the hosts’ interview skills are horrific. Also, the stories featured are often trivial or treated with poor form by the hosts.
Want an example of a news-in-review show aimed at a younger audience which is actually entertaining, and interesting? Tune into the ABC1′s Hungry Beast 9pm Wednesdays.
6 Nov 09
9:19 pm
Renee. Last week’s average Mon-Thu was 665,000, compared to this week’s Mon-Thu average of 695. Last week peaked at 720,000 on Tuesday and Friday was it’s lowest day (488,000) as happens most Fridays. This week so far hase peaked at 771,000 (again Tuesday) and last night was the lowest day with 576,000 compared to 610,000 for Thursday last week (Friday still to come of course). This shows the volatility in TV audiences, and I’m not sure how much water the “Ginsberg Theory” holds.
6 Nov 09
9:20 pm
Of course that is 695,000 for this week’s average.
6 Nov 09
10:21 pm
The thing with the 7pm project is that you can tune in or out depending on if you’re bored and around a tv at the time. Whenever I’m at home at 7pm I don’t feel a desperate need to watch it (as I would with other shows) but when I have it’s an alright show (except for Charlie Pickering whose just irritating). If they replace Charlie and Dave I think it has the potential to do better.
7 Nov 09
9:56 am
Pickering is a definite highlight in a sea of Token/Roving “usual suspects”… but how can we expect any different when the “q-score” is taken so seriously here? The only other paid-for survey that is AS arbitrary is radio ratings “survey” books!
9 Nov 09
10:26 am
Maybe if the 7PM project wasn’t just a boring mass of political correctness it would do better. The sooner the MSM realise that most of the population don’t agree with their leftarded views the sooner they will create shows that rate better.
9 Nov 09
12:14 pm
The poor quality of Australian free to air TV programs and the poor reception of digital TV channels (every time the wind blows hard you have no signal reception!) is the reason pay TV is so popular.
9 Nov 09
12:24 pm
Hey A leave futurama outta this!!!
9 Nov 09
3:08 pm
The list of most watched programmes confirms that TV watchers are very easily pleased. What an embarrassment.
9 Nov 09
9:17 pm
i’am a fan of the 7pm project as well as over half a million other people
9 Nov 09
9:39 pm
You know what I don’t get? How a TV programme that gets half a million viewers in 30 minutes is a failure, yet a website that gets (say) a quarter of a million people in a month is a success. Go figure.
10 Nov 09
1:37 am
I think the concept is good; a news program with talkback. Problem is, it’s all one sided views. If they had intelligent & informed views from both sides of politics, then that will fill a huge gap in Australian media: fair debate.
But Rove being the quintessential Gen Y personality with much media clout and decided left-wing bias, has produced a poor format: a no-personality lead, a fool comedian and a not-so informed female, all of the same political persuasion = failure.
Rove was on-target with the concept & format, but off with staffing choice & bias.
10 Nov 09
7:00 am
Hey Mick … what does the RWC stand for? Right Wing Clown? Rove’s Walking Critiquer? Raving Wanker Cretin?
11 Nov 09
10:48 pm
why oh why doesn’t ch. 10 realise that this show is no good!! or is it purley to meet australian content on the channel?
scores of people that i know tune in to the “fat kid show” on ch 9 myself included a showi’d never watched until the 7pm project..
11 Nov 09
10:55 pm
how many shares in ch.10 do i have to buy to take this c**p of the air??
25 Nov 09
7:26 am
I love how people say the 7pm show requires brainpower ? How exactly does this work ?
Why…because they are dressed in suits and act like pompous dicks ? I’m pretty sure that doesnt equate to brain capacity. How much brainpower would one need to listen to Dave Hughes….was he ever funny ?
25 Nov 09
7:27 am
Mr. P. I. Staker….I’m with you…whats it gonna cost and how do we go about obtaining these shares ?
25 Nov 09
2:43 pm
Hey anon,
RWC is Latin for rational, objective and fair
.
Unlike anon which must stand for “I’m too gutless to say who I am while making a personal attack.”
25 Nov 09
2:54 pm
Hey anon,
Other posters here have expressed similar views (posts 10,12,15,16,21,29&30)
How is it that you chose to personally attack someone who dared to show their political colours while not having the courage to do the same?
Why not take the piss out of Mr Staker?
25 Nov 09
7:20 pm
I love the 7pm project but maybe it appeals to a different audience than Ch. 10 usually attracts – I think it’s the best thing they have.