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Opinion
Happy birthday, Twitter
It was four years ago today… Read more »
Battle of Big Thinking part 5: Incentives for altruism; Microfinance; Companies doing good
Wednesday saw the APG’s Battle of Big Thinking. The fifth and final session covered big government and social ideas.
Speaker: Tim Gartrell, CEO, Auspoll
Topic: The value of a government-incentivised worthy program
Quote: “For many people, the best they can do is to donate money.” Read more »
SBS – too small to matter, too important to kill
Later this year, SBS will celebrate its 30th anniversary as full time TV service. Unless something changes, I doubt it will be around to celebrate a 40th.
Depending how you look at it, SBS either needs to get a lot bigger, or a lot smaller. Read more »
Why SBS still matters
SBS managing director Shaun Brown argues that despite the growth of online access to overseas news, the need for the broadcaster remains.
At its best the media can play an empowering role helping to foster social cohesiveness – it acts as a mirror, a mentor and a mediator. Read more »
Battle of Big Thinking part 4: Music discovery, Broadband and content; Nibble
Wednesday saw the APG’s Battle of Big Thinking. The fourth session covered big media ideas. In my view it was the weakest session of the five. Read more »
Battle of Big Thinking part 3: Marketing is arse; Fighting mediocrity; action-based advertising
Wednesday saw the APG’s Battle of Big Thinking. The third session covered big advertising and marketing ideas. For me it was the most entertaining of the five sessions.
Speaker: Geoff Ross, founder of 42 Below vodka
Topic: Marketing is a bunch of arse
Quote: “Marketing has largely become impotent. Read more »
Battle of the Big Thinking part 2; Giving voice to bloggers; Trust and the human voice; Closing SBS to fund journalism
Yesterday saw the APG’s Battle of Big Thinking. The second session covered big storytelling ideas.
Speaker: Antony Loewenstein, Writer
Topic: Why the western press is failing to use alternative voices
Quote: “A lot of people in the corporate press are not so much afraid as unimaginative.” Read more »
Battle of Big Thinking part 1: Creating unique brands; Changing the world; Perth vs Sydney
Yesterday saw the APG’s Battle of Big Thinking. The first session covered big business ideas.
Speaker: Peter Williams – CEO, Deloitte Digital
Topic: The formula for changing the world
Quote: “Any match in the box can start a fire.” Read more »
Carlton ads show it’s possible for a client to kill a campaign twice
Remember the furore over the banned Carlton ads?
Suspicious types predicted they’d quickly leak onto the internet.
And sure enough, they are indeed now online, triggering more suspicion that the whole thing was a plan all along.
However, who looks to me like a brand new fumbling of the digital strategy to go on top of the earlier mess, at least proves the whole thing was a genuine cock-up. Read more »
Live from SXSW. Day 2. The question about data nobody asked
In his second guest posting from the SXSW conference in Texas, Sound Alliance commercial director Ben Shepherd talks about the big question that nobody asked. Read more »
Why I’m over live blogging (and I’m not sure about live tweeting either)
I’m falling out of love with live blogging, and indeed live tweeting, from events. Too often, you end up being little more than a snarky dictaphone.
My moment of clarity came yesterday, on the first day of Adtech, and my last live blog may come this afternoon at the APG’s Battle of Big Thinking. Read more »
What’s happening at the other digital conference…
In his guest posting, Sound Alliance commercial director Ben Shepherd writes from the SXSW Interactive conference in Austin, Texas where he learnt that “Twitter is just a bunch of digital people talking to themselves, about themselves”.
Adtech Sydney live blog: The financial CEOs
Welcome back to Adtech Sydney. The CEOs mentioned in the headline above are Roger Grobler of Real Insurance, Gerd Schenkel of UBank and Harry Wendt of Westpac. So expect finance fun. Read more »
Adtech Sydney – early impressions: nothing to start a riot; nothing to stop a riot
We’re half way through day one of AdTech Sydney, my netbook is recharged and it’s back to the grindstone.
So what to make of it so far? Read more »
Adtech live blog – Big ideas (and why iSpyLevis wasn’t one)
Welcome back to Adtech Sydney.
We’re into the second session, and I’m sitting in on a debate on Big ideas. Read more »
7PM Project’s bad ratings night
Ten’s live topical show The 7pm Project has slumped to one of the lowest audiences since it went on air in July.
Thursday night’s episode rated just 576,000 viewers in what was a bad night for Ten, according to preliminary ratings from OzTam.
The best Ten did all night was Glee with 905,000, with the network slumping to a share of less than 20%.
Channel share:
- Nine: 27.1%
- Seven: 26.5%
- Ten: 19.3%
- ABC1: 15.8%
- SBS1 4.3%
- GO!: 2.0%
- 7TWO: 1.6%
- ABC2: 1.5%
- ONE: 1.3%
- SBS2: 0.6%
Thursday’s top shows:
- Getaway Nine 1.2m
- Seven News Seven 1.2m
- Beauty and the Geek Seven 1.2m
- Today Tonight Seven 1.2m
- Two and a Half Men Nine 1.1m
- CSI: Crime Scene Investigation Nine 1.1m
- A Current Affair Nine 1.1m
- Home and Away Seven 1.1m
- Nine News Nine 1m
- ABC News ABC 0.965m
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In today’s Mumbo Report from Studio 33:
- Most played ads of the week – Specsavers takes a swipe at OPSM and The Biggest Loser endorses pizza
- Turkey time – childhood trauma and buying a Ford Fiesta
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Dr Mumbo
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- Lee on Nine brings back hit reality show The Block
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Comments
6 Nov 09
12:24 pm
Maybe because 7pm Project is sh*te and Dave Hughes hasn’t been funny in years?
6 Nov 09
12:25 pm
The highest rating show on television last night was getaway with just 1.2m?
I get the feeling that all those TVs I see dumped on the street during council clean up aren’t actually being replaced…
6 Nov 09
12:33 pm
7pm Project: Carrie Bickmore’s new hair cut – makes her look 10 years older. Ratings go down. Coincidence?
6 Nov 09
1:32 pm
Great to see Geeks up there.
It’s a genuinely fun, feel-good show, despite what all the people who haven’t watched it say.
6 Nov 09
1:46 pm
Am i the only fan of the 7pm Project…..
6 Nov 09
2:02 pm
I think that Ten’s decision to keep this show going over summer is an excellent one as there is a good chance to introduce a new audience to the show and potentially get a good set of repeat viewers during that time.
It is quite a good show (can’t say I’m desperately in love with it but it beats the crap out of Getaway!) so I hope that it gets a run and nice to see Ten giving it the opportunity to grow it’s audience and not shafting it at the first sign of trouble…
6 Nov 09
2:12 pm
Adam, just a thought starter. All those old analogue sets you see in the council clean-ups are there because they already have been replaced … by the shiny, gleaming flate screen HD sets with in-built tuners and many with hard-drives to record programmes.
The ratings data that you see above is for LIVE viewing only. At the moment we don’t know how many people are “time-shifting there viewing of these programmes by using hard-disk recordings or ‘catch-up’ viewing over the Internet.
From the start of next year, OzTAM will also be reporting how much “time-shift” viewing is being done. That is, we will continue to see ‘overnight’ ratings, but will also get to see ‘consolidated’ ratings that include any playback viewing in the past seven days.
6 Nov 09
3:38 pm
John – if ANYONE is recording The 7pm Project to watch later, then they really need to get out more
6 Nov 09
3:44 pm
Hey MJ – you are not the only 7P.M. Project fan……..I am too!!
It is a show in which one has to use a little brain-power. Maybe, that is why it is suffering an audience drop(??!)
6 Nov 09
4:45 pm
The 7pm Project is a great concept (much better than repeats of Jamie Oliver or Futurama), I think they need to make some host changes though…. if im home at 7pm that’s what’ll be on the box at my place
6 Nov 09
5:30 pm
Maybe so Tony. I was actually trying to point out that this affects ALL shows … the numbers for all of them are on the low side because of this.
6 Nov 09
5:33 pm
I don’t know where I stand. I am the demographic (21), and most times I just felt as if they’re trying too hard to get a laugh out of viewers, rather than being intelligent with their content. But what else can I expect from Dave Hughes?.. and what’s that other guy’s name? meh
6 Nov 09
5:39 pm
Hi John, obviously my little joke was a little too thick to see through, but the point is that 1.2 million “live viewers” for the number one show in Australian capital cities is simply a pathetic number. There was a time not that long ago where 1.2m in prime-time would be considered a dismal failure – now it’s a number to be celebrated. Very sad indeed.
…and for the record – I saw my first flat-screen TV out for council cleanup last week!
6 Nov 09
5:50 pm
Point taken Adam. I agree viewers are “pickier” than ever. TV can still get big audiences (PTTR, Underbelly, SOO etc) but people are less accepting of what they consider is mundane fare.
Having said that, I’m not aware of any other medium that can hold 1.2m for an hour, so there is definitely life in the beast yet!
6 Nov 09
6:08 pm
I would be interested to see if the ratings were higher last week when Andrew G (or ‘Ginsburg’ as he’s reinventing himself) hosted instead of Charlie Pickering. I personally found it much easier watching G(insberg) than Pickering, who comes off very cold and a bit too businesslike.
There’s still a bit of a ‘meh, it’s ok’ factor to the whole thing, but more time to grow over summer should help.
6 Nov 09
8:37 pm
The 7pm Project is irritating chatter and banter better suited to commercial radio, and the hosts’ interview skills are horrific. Also, the stories featured are often trivial or treated with poor form by the hosts.
Want an example of a news-in-review show aimed at a younger audience which is actually entertaining, and interesting? Tune into the ABC1’s Hungry Beast 9pm Wednesdays.
6 Nov 09
9:19 pm
Renee. Last week’s average Mon-Thu was 665,000, compared to this week’s Mon-Thu average of 695. Last week peaked at 720,000 on Tuesday and Friday was it’s lowest day (488,000) as happens most Fridays. This week so far hase peaked at 771,000 (again Tuesday) and last night was the lowest day with 576,000 compared to 610,000 for Thursday last week (Friday still to come of course). This shows the volatility in TV audiences, and I’m not sure how much water the “Ginsberg Theory” holds.
6 Nov 09
9:20 pm
Of course that is 695,000 for this week’s average.
6 Nov 09
10:21 pm
The thing with the 7pm project is that you can tune in or out depending on if you’re bored and around a tv at the time. Whenever I’m at home at 7pm I don’t feel a desperate need to watch it (as I would with other shows) but when I have it’s an alright show (except for Charlie Pickering whose just irritating). If they replace Charlie and Dave I think it has the potential to do better.
7 Nov 09
9:56 am
Pickering is a definite highlight in a sea of Token/Roving “usual suspects”… but how can we expect any different when the “q-score” is taken so seriously here? The only other paid-for survey that is AS arbitrary is radio ratings “survey” books!
9 Nov 09
10:26 am
Maybe if the 7PM project wasn’t just a boring mass of political correctness it would do better. The sooner the MSM realise that most of the population don’t agree with their leftarded views the sooner they will create shows that rate better.
9 Nov 09
12:14 pm
The poor quality of Australian free to air TV programs and the poor reception of digital TV channels (every time the wind blows hard you have no signal reception!) is the reason pay TV is so popular.
9 Nov 09
12:24 pm
Hey A leave futurama outta this!!!
9 Nov 09
3:08 pm
The list of most watched programmes confirms that TV watchers are very easily pleased. What an embarrassment.
9 Nov 09
9:17 pm
i’am a fan of the 7pm project as well as over half a million other people
9 Nov 09
9:39 pm
You know what I don’t get? How a TV programme that gets half a million viewers in 30 minutes is a failure, yet a website that gets (say) a quarter of a million people in a month is a success. Go figure.
10 Nov 09
1:37 am
I think the concept is good; a news program with talkback. Problem is, it’s all one sided views. If they had intelligent & informed views from both sides of politics, then that will fill a huge gap in Australian media: fair debate.
But Rove being the quintessential Gen Y personality with much media clout and decided left-wing bias, has produced a poor format: a no-personality lead, a fool comedian and a not-so informed female, all of the same political persuasion = failure.
Rove was on-target with the concept & format, but off with staffing choice & bias.
10 Nov 09
7:00 am
Hey Mick … what does the RWC stand for? Right Wing Clown? Rove’s Walking Critiquer? Raving Wanker Cretin?
11 Nov 09
10:48 pm
why oh why doesn’t ch. 10 realise that this show is no good!! or is it purley to meet australian content on the channel?
scores of people that i know tune in to the “fat kid show” on ch 9 myself included a showi’d never watched until the 7pm project..
11 Nov 09
10:55 pm
how many shares in ch.10 do i have to buy to take this c**p of the air??
25 Nov 09
7:26 am
I love how people say the 7pm show requires brainpower ? How exactly does this work ?
Why…because they are dressed in suits and act like pompous dicks ? I’m pretty sure that doesnt equate to brain capacity. How much brainpower would one need to listen to Dave Hughes….was he ever funny ?
25 Nov 09
7:27 am
Mr. P. I. Staker….I’m with you…whats it gonna cost and how do we go about obtaining these shares ?
25 Nov 09
2:43 pm
Hey anon,
RWC is Latin for rational, objective and fair
.
Unlike anon which must stand for “I’m too gutless to say who I am while making a personal attack.”
25 Nov 09
2:54 pm
Hey anon,
Other posters here have expressed similar views (posts 10,12,15,16,21,29&30)
How is it that you chose to personally attack someone who dared to show their political colours while not having the courage to do the same?
Why not take the piss out of Mr Staker?
25 Nov 09
7:20 pm
I love the 7pm project but maybe it appeals to a different audience than Ch. 10 usually attracts – I think it’s the best thing they have.