99Bikes promote ‘Pedal Heist’ promotion with interactive video
Bike retailer 99Bikes has rolled out an interactive campaign to launch Pedal, a new range of fixie and cruiser bikes and to promote its ‘Pedal Heist’ Facebook promotion.
Created by Media Playground, the campaign allows viewers to select their own Pedal journey following a team of girls or boys choosing options including having a snowcone or going to a bar.
The video ends with the team discovering their bikes have been “stolen”, with viewers invited to like the 99Bikes Facebook page where details of the bikes location and the combination to the bike lock are posted. The first person to find the bike and ride it away is able to keep it.
‘Heist Partners’ Lorna Jane, Student Flights and Grill’d stores across the country are being used as giveaway locations with each brand also pushing the daily reveals through their own social networks.
The campaign runs for 10 days after launching on August 6.
Credits:
- 99 Bikes – Wayne Patterson
- Media Playground – James De Bond, Ben Miners, Allan Hardy (Film & Production)
- Music – Courtesy of The Belligerents
Great marketing campaign is to make selling products as fun as playing a game. Everybody likes free and fun stuff.
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CA z
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I predict zero bikes will be sold as a result if this campaign.
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I remember the excitement when Virgin first launched this game a couple of years ago.
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More importantly, did the guys and the girls at the bar get together? Did they have children? Was one of them run over by a car just before the other one gave birth to their child? Was there an ongoing inappropriate internal monologue as part of the narrative? Why did I choose rock rather than scissors? Did the bearded bar tender steal the bikes? I bet he did. Never trust a man with a beard. Those guys always have something to hide.
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