A curious choice of client
To look at Publicis Mojo’s website, you probably wouldn’t suspect that the agency has just lost its most important client.
And it strikes Dr Mumbo as a cruel irony that in Mojo’s most recent ad for Tourism Victoria, the old chap pictured above appears to reveal the fate of the agency the tourism body has used for the past 18 years as he opens his hand.
It’s a shame, I thought that was a really nice campaign that had lots of standout.
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Geez Tim, they only just lost the account. This is a bit petty isn’t it?
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Not surprised Tourism Victoria ditched the Agency concerned. Who’s going to patiently sit through a boring ad featuring five so called “beautiful people” and their self indulgent frolicing, just so they can find out what’s being flogged at the end of the ad. Not I and clearly Tourism Victoria also thinks that as well. One of the basic rules of advertising is to grab to the attention of the viewer from the second the ad starts. This ad doesn’t do that, rather it tries to build a sense of intrigue and mystery to get the viewer to keep watching until the end. Unfortunately this ad fails dismally
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Chin up Mojo,
For what it’s worth, I think your work on Tourism Victoria has been outstanding for several years. Clems have a hard act to follow!
I’ve had the pleasure to work alongside both agencies, and can attest to both having outstanding creative talent.
Good Luck to both.
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Hey sage, you’re right, in that the Mojo work for Tourism Vic would not have resonated perfectly with 100% of the target.
Probably only about 95%. In most client cases that’ll do.
Try the Harvey Norman copy writing dept. Knock yourself out
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