Comments on: A dreadful coverwrap

By: legosity

legosity — Wed, 25 Nov 2009 11:50:20 +0000

wow – tough crowd.

By: tonee

tonee — Mon, 23 Nov 2009 21:55:58 +0000

The SMH might be good at convincing agencies to spend clients money but it counts for nothing if they can’t deliver a paper on time. Ask newsagents. It’s beyond a joke. My guy has to two do runs in the mornings now… the telegraph, then an hour or more later the SMH (when he has to shut the shop) Patience is running very thin

By: mumbrella

mumbrella — Mon, 23 Nov 2009 08:06:56 +0000

Hi Sam,

You’re in the wrong post. Try this one: http://mumbrella.com.au/transp.....late-12256

Cheers,

Tim – Mumbrella

By: Sam

Sam — Mon, 23 Nov 2009 07:36:32 +0000

Erm, it’s not transparent and certainly not ‘clear’ to make the headline work. It’s rubbish .

By: matt

matt — Mon, 23 Nov 2009 04:49:20 +0000

Hey tim,

I agree with you, but I quite liked the Prado ‘tracing paper’ wrap this morning – it’s not going to make me buy the car, but it defintely made me notice and look at it
cheers
m

By: Transparent SMH – great but late - mUmBRELLA

Transparent SMH – great but late - mUmBRELLA — Mon, 23 Nov 2009 00:29:48 +0000

[...] So here’s how The Sydney Morning Herald will look on news stands this morning. Read more » [...]

By: Idea

Idea — Fri, 20 Nov 2009 07:01:25 +0000

Sack the agency – total mess up…

By: John Grono

John Grono — Fri, 20 Nov 2009 06:58:24 +0000

Great idea Jape …. I’m calling Holden about my new concept car … the Wrigleydore!

By: Mountainman

Mountainman — Fri, 20 Nov 2009 03:59:50 +0000

I read the herald this morning and couldn’t have told you who the ad was for until I read it here. It was annoying enough to make me grumble, but not enough to actually read it. Regardless of impact on the papers brand, it seems a pretty poor ad buy for Mastercard.

By: Bill Posters

Bill Posters — Fri, 20 Nov 2009 03:57:54 +0000

“hmm, tough for them to ‘win’…options for creative, dynamic executions are somewhat limited in press. ”

Bollocks they are.

If you can’t come up with a “creative, dynamic execution” on a full page full colour in a broadsheet you probably need to get out of advertising.

By: Pete

Pete — Fri, 20 Nov 2009 02:42:46 +0000

Seemed like a good idea at the time.

Someone’s backside will get kicked for this.

Hard.

By: Tom

Tom — Fri, 20 Nov 2009 02:19:40 +0000

Grumpy broadsheet readers…

By: Brian

Brian — Fri, 20 Nov 2009 02:11:20 +0000

It was f#cking appalling. I have the SMH home delivered and it was all mangled anyway.

It was trying to be so avant garde it was merely painful.

Which begs the question: do Mastercard have a clue? Or do they just want to piss everyone off?

I don’t think many of us have forgotten that diabolical TV ad a few years ago where they overdubbed a clearly American baseball game and tried to make it look like cricket at the SCG. Blech!

Do these people not learn? Are they stupid? I will never use a Mastercard ever!

By: Larry

Larry — Fri, 20 Nov 2009 01:42:51 +0000

wow the horrible intrusive ads they do online are making it to their print version now. well done.

By: jape

jape — Fri, 20 Nov 2009 01:01:20 +0000

Not only coverwraps, they (I’m assuming the SMH, around here it’s The Age) have been putting post-it notes over their own mastheads. Given that the most effective ad for a newspaper is … the newspaper, you have to wonder why they mess so clumsily with their own brands. It’s the equivalent of, say, a car company renting out space in its ads for a chewing gum promotion. It also screams of management that knows nothing about marketing.