A moment of silence is represented by a blank page in a newspaper in a campaign to mark Remembrance Day.
The idea – from Clemenger BBDO Adelaide – was created to run in Adelaide’s The Advertiser, but will also feature in other News Limited titles today.
“We were first attracted by the significance of the date of Remembrance Day this year – 11/11/11,” said Greg Knagge, creative director at Clemenger BBDO Adelaide. “This presented the perfect opportunity to demonstrate the power of press by creating a moment of silence that endures. In print, silence is represented by the absence of noise, hence, the blank page.”
Dan Demaria, marketing director at Advertiser Newspapers, added: “We took Clemenger’s idea to our editor of The Advertiser, Melvin Mansell, and – with a minor modification – he decided to run with the idea and point to it from the front page. We also presented the idea to the other News Limited metropolitan daily mastheads and some of these have also run with the original idea while others have chosen to do a variant.”
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Credits:
- Creative Directors: Greg Knagge and Geoff Robertson
- Managing Director: Kim Boehm
- Advertiser: NewsMedia
- Marketing Director: Dan Demaria