A sinister black swan menaces people into choosing its dip in new campaign
A mysterious black swan menaces a partygoer and supermarket shopper into choosing a dip named after it in the brand’s first sortie into TV advertising in more than a decade.
The new campaign by Publicis Mojo Brisbane for the BlackSwan range of savoury dips includes two 30 second spots which feature the same swan appearing as a man is about to choose a dip at supermarket, and to another man at a house party.
https://www.youtube.com/watch?v=JnHPu1JWGNk
https://www.youtube.com/watch?v=hIgW6TKzG4c
The brand originated in South Melbourne and has grown to be the market leader in the category.
“Black Swan is a uniquely Australian brand that has grown organically over time, based on its product quality,” said Chris O’Sullivan, CEO and managing director of Monde Nissin, which bought Black Swan in 2014.
“Publicis Mojo have developed a compelling platform to accelerate BlackSwan’s sales and we are backing it with this new campaign.”
Grant Rutherford, chief creative officer of Publicis Mojo said: “It’s rare you get an idea that has such beady eyes staring you right in the face. It’s infinitely campaignable and distinctly ownable for the Black Swan brand.”
Georgina Pownall, general manager of Publicis Mojo Melbourne added in a statement: “There is huge potential for Black Swan sales in Australia.
“It is a great quality product and well-priced ion the category. So we believe we can capitalise on the awareness and popularity of the brand that is already in the market.”
The campaign is running nationally.
Credits:
Client: Chris O’Sullivan, Monde Nissin
Agency: Publicis Mojo Melbourne
CCO: Grant Rutherford
CD: Michelle Walsh
Writers: Michelle Walsh / Grant Rutherford
Art directors: David Schaak / Grant Rutherford
Digital Lead:Mike Crebar
General Manager: Georgie Pownall
Producer: Vicky Lee / Jacinta Xing
Prod Company: Airbag
Director: Micca Delaney
Producer: Rob Stock
Sound: Final Sound: Craig Conway
This is how you actually do it.
https://www.youtube.com/watch?v=olLp8Cssh_M
User ID not verified.
Panda did it better.
User ID not verified.
Shot for shot
User ID not verified.
This seems to be heavily inspired by th Panda Cheese campaign; https://youtu.be/qH4JQWvo7VY
User ID not verified.
So it’s the Panda Cheese commercials but less funny?
User ID not verified.
Next stop – Swan in the hospital
User ID not verified.
So “creative” is Brisbane-speak for shameless rip-off?
User ID not verified.
This is a rip-off of the “Never Say No to Panda” Cheese commercials from five years ago. Old.
User ID not verified.
Wow. What a complete rip off. Panda was much funnier.
User ID not verified.
Shame on you Publicis Mojo, don’t tell us no one in the team ever watched Panda before.
User ID not verified.
When was this made? I recall seeing the swan (not the panda) ad over 12 months ago. It isn’t ‘new’. When I saw it the other night I said ‘Oh look the Swan dip ad is back on’ – other people just said I pay far too much attention to the ads.
User ID not verified.
Dr. Watson and I have used our combined deductive powers and have unearthed an elementary difference between the two aforesaid ads that is SO subtle and SO nuanced that the untrained eye fails to detect it, making the common folk think that these are basically the same ad.
We have found that one contains a panda and the other a swan. Look hard – you may see it, a bit like the moon-walking bear.
User ID not verified.
Black Swan are from Melbourne, the creatives are Melbourne, the account service is Melbourne and the production company is Melbourne too. I’m guessing Brisbane’s been unfairly accused of this.
User ID not verified.
What a blatant copy of the Panda Cheese commercials. shameful, I hope you are denied a second chance as black swan should decline your services in future. ass hats.
User ID not verified.