Comments on: A triumphant night of Masterchef coverage at Telegraph Towers

By: kodama.pixel » Blog Archive » Daily Telegraph: Is This Journalism?

kodama.pixel » Blog Archive » Daily Telegraph: Is This Journalism? — Sat, 15 Aug 2009 10:52:04 +0000

[...] mUmBRELLA also spotted this Telegraph slip-up. The comments to their post make for some interesting [...]

By: Exileskip

Exileskip — Fri, 24 Jul 2009 05:38:23 +0000

I recall leaving a Waratahs game 3-4 years ago before Del was busted and being handed my free copy of the Tele with a back page story including the line “Del was spotted in a Paddington bar after the game deep in conversation with blah blah blah….”. This was about 3 minutes after the final whistle!

By: Ben Shepherd

Ben Shepherd — Fri, 24 Jul 2009 04:32:40 +0000

I’m not sure that’s true Great Strategy.

By: Great Strategy

Great Strategy — Fri, 24 Jul 2009 04:26:18 +0000

i guess that’s an issue.. they aren’t exactly selling papers anyway.. as you were.

By: Adam Paull

Adam Paull — Fri, 24 Jul 2009 03:04:25 +0000

@Luke – What if this was the Government instead of Channel Ten? What if the story was vital to the National interest? Should media outlets bow to every demand of those “controlling” the news? Should news be manipulated like this in the first place?
These are the big questions that need answering.

In this case the story was just a TV show, but it demonstrates how media in this country, and therefore us as well, are being manipulated.

Another consideration here is credibility. When you start an interview by telling your subject to pretend they’re in a certain situation, you lose all credibility – and you don’t sell papers without it.

By: Member of the public

Member of the public — Wed, 22 Jul 2009 23:13:29 +0000

Which just goes to prove the existence of a parallel universe – one inhabited by people (like me) who (somewhat naively no doubt) work on the assumption that if newspapers/the media don’t quite report the truth, then they still make some attempt to seek it out, and what would appear to be a significant proportion of the media (and probably their mutually-dependent bedfellows, politicians).

Don’t you guys/gals ever wonder why most of you have lost our respect? Why we don’t buy your papers anymore? But no, it seems the end justifies the means….

You might have our eyeballs (some of the time) but you don’t have our wallets.

By: Daily Telegraph Journalism #fail – Poh Wins Masterchef « Who is in control of your brand?

Wed, 22 Jul 2009 07:36:15 +0000

[...] 20th July 3pm – Kathy from The Daily Telegraph responded on Mumbrella “Hi, this is Kathy Lipari, Online Editor for The Daily [...]

By: Luke

Luke — Wed, 22 Jul 2009 01:44:06 +0000

Do you people whinge about syndication, claiming it’s fraudulent, too?

I fail to see how ethical concerns are breached when you’re dealing with a situation where there is only ONE provider of information (Fremantle/Ten) and they strictly control that flow – including, from what I’ve heard, a lot of NDAs and associated cloak-and-dagger. I’ve no love for the Tele, but this is an easy mistake to make – if anything, the posting on the web is the failure, not the process of writing the stories. Had it been in the hardcopy version, there’d have been more strict subbing at work – if the Tele is anything like the SMH, there just ain’t that level of care given to online posting.

By: Adam Paull

Adam Paull — Tue, 21 Jul 2009 07:39:07 +0000

Locking a show down three days before it’s recorded?? How very old media!

I knew it would be a bit of a stretch (I’m long time ago ex-ex-ex-TV person) but to blow it off as a cheeky “gotcha” without mentioning the fake interview was a dropped-ball in my opinion.

I agree with Mr Littlemore above – MW has spent far too much time picking over fairly trivial matters this year. Daryl & Ozzie used to do it so much better in the original “Media Watch”! (If you’re under 30, ask your parents…)

By: A Littlemore

A Littlemore — Tue, 21 Jul 2009 07:17:55 +0000

I assume media watch had some regional North Queensland local paper editor that made a typo or paraphrased a press release they needed to focus on for the 10 mins.

By: mumbrella

mumbrella — Tue, 21 Jul 2009 07:14:34 +0000

Hi Adam,

Although it fell quite well for Media Watch’s Monday episode in terms of topicality, they appear to mostly have the show locked down by the end of a Friday, so I suspect that they didn’t have time to do much more with it.

Cheers,

Tim – Mumbrella

By: Adam Paull

Adam Paull — Tue, 21 Jul 2009 07:04:54 +0000

It was a disappointing episode of Media Watch last night which only gave the stuff-up a passing smirk. They missed a golden opportunity to dig deeply into the mechanics of the media – it’s rare that we see proof of their shenanigans, so to dismiss it with a wry smile and then spend so much time on yet another “PR survey” story (a topic they’ve been beating to death this year) was a let down.

This is not just a about a silly little publishing mistake about a frivolous TV show, there are much bigger questions here – questions that really need answering.

By: mumbrella

mumbrella — Tue, 21 Jul 2009 05:39:37 +0000

Hi Robyn,

Just on point number 6: The next day’s Tele did mention the error.

Cheers,

Tim – Mumbrella

By: Robyn

Robyn — Tue, 21 Jul 2009 05:39:04 +0000

Thx for the heads up on that, Anon. Still doesn’t explain a whole heap of other things though, especially the ethical questions. (or why it went up before the program finished). Cheers.

By: Anonymous

Anonymous — Tue, 21 Jul 2009 05:33:21 +0000

Robyn, you’re not entirely correct regarding the caching. Major websites like the Tele’s use large caching systems based overseas, and they cannot necessarily be cleared that easily. So it’s like the story could have been removed within 10 minutes as stated, but it might still appear on the recipient’s end for quite some time.