Dr Mumbo

A whale of a headline to write

The story of the surfers versus the Bondi whale is a golden news gift.

And the headline, as the Australian and the SMH demonstrate, writes itself. Here’s the SMH:

smh whale taleAnd here’s The Australian’s take:

oz whale tale

While Dr Mumbo gives extra credit to The Oz for the additional pun (the unconscious surfer was a doctor), the real question is this: How come this could happen at a beach with hundreds of people present, and not one person could capture a decent picture of the moment they were thrown in the air? Call yourself citizen journalists?

(Hat-tip: Luke Cooper)

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.