AAMI asks: Who’s right for Rhonda?
AAMI has rolled out the next stage of its Rhonda love triangle campaign.
The insurer is looking to tap into social media to trigger a debate in whether Rhonda – played by actress Mandy McElhinney – should choose waiter Ketut or high school hunk Trent.
The AAMI saga saw Rhonda meet Ketut while on a holiday in Bali paid for with her insurance savings. The most recent ad, launched last month, saw Rhonda fall into arms of Trent Toogood after slipping over in her new shoes, paid for by her AAMI safe driver rewards.
AAMI has launched a Who’s Right For Rhonda? voting page which offers consumers the chance to vote for Trent or Ketut. The page carries a feed of social media posts including those with #TeamKetut and #TeamTrent hashtags.
And AAMI is also tapping into its sponsorship of Seven’s AFL featuring network commentators joining the debate.
The Rhonda campaign has been created by Ogilvy Melbourne.
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Oh, it all feels too soon… She hasn’t even been on a proper date with Trent! What kind of cheap slapper has Rhonda turned into? This campaign just feels a bit rushed now.
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bit harsh @LW!
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I can’t decide whether this is a clever campaign, or the lowest, most inane piece of work I have ever seen.
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Ketut all the way baby!
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Great survey. You cast your vote and it thanks you and says “make sure come back and vote again in 24 hours”. Stand by for the nerds to start complaining about survey accuracy etc 🙂
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My tongue is firmly in my cheek @LB!
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I like Ketut. Maybe if he features in enough ads, he can leave his real life job as a fork lift driver in Melbourne, and become a famous advertising actor.
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Rhonda was just a sex tourist anyway…
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the first vid is good, the second one is not
correct direction though, seeping this further into the public conscious was exactly what it needed.
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Why make a slut out of Rhonda? If she is that easy to pick up maybe Katut should should head down to the std clinic for a check up.
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Who cares?
Cue the tumbleweeds….
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She can keep Ketut, i will take Trent 😉
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Flogging a dead horse.
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Ketut!!!! Ketut 🙂
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Was this done by the same team from last year?? Either they have lost the plot or the new guys didn’t understand the original. Its gone from charm offensive to just plain offensive
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i think Ketut is just right for Rhonda cause ketut is really funny and will make rhonda really happy
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Save Ketut !
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Please don’t get rid of Ketut !!
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Ketut !! All da freeken way babay !
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Ketut, he flew all the way from Bali …Rhonda, behave ;p
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Ketut ketut ketut all the way he is so romantic and perfect for her
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Ketut
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Ketut Ketut Ketut. I was disappointed when trent came on the scene and felt that the classic aami commercial with Rhonda and Ketut saga over. Lol meet the real Rhonda and Ketut, since everyone calls my husband that. His name is really Dipesh. We have been married 4 years, hes 27 and im 51. The age gap is a big bridge to cross but once crossed its no different than any other relationship. So my feelings about Rhonda and Ketut is keep it going , the future as a couple could be better than we think. Dont let them fizzle.
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Ketut
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KETUT all the way….Dont get rid of Ketut !! ….
He is also as hot as a sunrise :)_
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KETUT ALL THE WAY!!!!!!
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Rhonda Ketut is so more romantic and sexy, please Rhonda choose Ketut !!!
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Who gives a fig?! It’s a shite ad. Also are they delusion the class of 1991? That would make her around 39, she’s easily close to 50!
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Ketut all the way. Don’t like the latest ad tho
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All in good fun and extremely humous, love the ads. My choice for Rhonda is Ketut.
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Ketut
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Ronda give ketut a chance lol
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Back of Rhonda! He is mine! Katut loves me, maybe I’m not such a great driver but I am a tender lover! She is a feral ginger troll! She has a cute ass anklet but I have a loving unslutty heart! I will be true katut!!!
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Ketut!!! Rhonda can’t just leave Ketut because they went on a date together and Ketut is WAY BETTER for Rhonda!!!! Save Ketut!!!
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