Ketut and Sir Viv Richards promote AAMI’s Big Bash League Ten sponsorship
Ketut has joined forces with former West Indian cricketer Sir Viv Richards in two ads for AAMI’s sponsorship of the KFC T20 Big Bash League on Network Ten.
The ads, produced by Generate, Network Ten’s creative solutions division, will debut during Saturday night’s Big Bash League (BBL) match between the Sydney Sixers and Sydney Thunder, starring the character of Rhonda and Ketut fame.
The launch of the ads marks West Indies legend Richards’ first appearance as part of the BBL commentary team.
Generate national creative director Michael Stanford said in a statement: “AAMI’s Rhonda and Ketut campaign has captured the attention of the Australian public like few others. A legendary campaign deserves a legend and Sir Vivian Richards was the natural fit.
“Working closely with AAMI and its agencies Ogilvy Melbourne and Starcom, we have created two commercials that bring the sponsorship to life in a memorable way. It’s a tribute to a great campaign and the value and power of tailored creative,” he said.
AAMI’s executive manager marketing, Richard Riboni, said in a statement: “The television commercials are a great way of highlighting AAMI’s new sponsorship of the KFC T20 Big Bash League. Ketut’s popularity has reached another level this year so we jumped at the opportunity to pair him with another loveable character in Sir Viv.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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If, like me, you can remember a gum-chewing Viv Richards, the Master Blaster, sauntering coolly out to the centre, before plundering our attack, you wouldn’t describe him as a “loveable character”. Fearsome, yes. Cool, certainly. But loveable?
Not so sure about Ketut’s delivery, though. Now Michael Holding. There’s a man who knew about deliveries…
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Agree Viv Richards was awesome. But Ketut may bowl a mean leggie!!
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oh ketut
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Well done to Generate. Love these spots and agree the sponsorship is brought to life in a memorable way.
NB: I have nothing to do with AAMI, Generate or Ch10
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