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	<title>Comments on: ABC to relaunch opinion site Unleashed</title>
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	<description>Everything under Australia’s media, marketing &#38; entertainment umbrella</description>
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		<title>By: ABC goes live with commentary and analysis site, The Drum - mUmBRELLA</title>
		<link>http://mumbrella.com.au/abc-to-relaunch-opinion-site-unleashed-11971#comment-23054</link>
		<dc:creator>ABC goes live with commentary and analysis site, The Drum - mUmBRELLA</dc:creator>
		<pubDate>Mon, 07 Dec 2009 01:51:23 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=11971#comment-23054</guid>
		<description>[...] In addition to the daily column, The Drum will provide reactive analysis to events as news breaks. The ABC’s existing opinion site, Unleashed, will now form part of The Drum. [...]</description>
		<content:encoded><![CDATA[<p>[...] In addition to the daily column, The Drum will provide reactive analysis to events as news breaks. The ABC’s existing opinion site, Unleashed, will now form part of The Drum. [...]</p>
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		<title>By: Perfect Chance</title>
		<link>http://mumbrella.com.au/abc-to-relaunch-opinion-site-unleashed-11971#comment-22457</link>
		<dc:creator>Perfect Chance</dc:creator>
		<pubDate>Thu, 03 Dec 2009 02:44:37 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=11971#comment-22457</guid>
		<description>Great to see Ms Black in charge of Crikey, and nothing wrong with getting the ledger “in the black” as well. Hope not to see a romance blog in future however.... the worrying comment above re new Crikey CEO Amanda Gome. Quite a joke, given these romance titles as “credentials”: A Deeper Dimension, 1983; Flashback, 1983; The Great Escape, ‘84; The Wall, ‘84; Rage, ‘84; A Damaged Trust, ‘84; Waking Up, ‘86; Reckless, ‘86; Caprice, ‘86; The Gift of Happiness, ‘86; Rose-Coloured Love, ‘86; Passage of the Night, ‘90; Cry Wolf, ‘92; A Solitary Heart, ‘93; The Winter King, ‘94; Perfect Chance, ‘96.</description>
		<content:encoded><![CDATA[<p>Great to see Ms Black in charge of Crikey, and nothing wrong with getting the ledger “in the black” as well. Hope not to see a romance blog in future however&#8230;. the worrying comment above re new Crikey CEO Amanda Gome. Quite a joke, given these romance titles as “credentials”: A Deeper Dimension, 1983; Flashback, 1983; The Great Escape, ‘84; The Wall, ‘84; Rage, ‘84; A Damaged Trust, ‘84; Waking Up, ‘86; Reckless, ‘86; Caprice, ‘86; The Gift of Happiness, ‘86; Rose-Coloured Love, ‘86; Passage of the Night, ‘90; Cry Wolf, ‘92; A Solitary Heart, ‘93; The Winter King, ‘94; Perfect Chance, ‘96.</p>
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		<title>By: In The Punch vs National Times debate, the missing metric is personality - mUmBRELLA</title>
		<link>http://mumbrella.com.au/abc-to-relaunch-opinion-site-unleashed-11971#comment-21888</link>
		<dc:creator>In The Punch vs National Times debate, the missing metric is personality - mUmBRELLA</dc:creator>
		<pubDate>Thu, 26 Nov 2009 22:25:21 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=11971#comment-21888</guid>
		<description>[...] Fairfax&#8217;s Pippa Leary flagged up the debate  when she joined the comment stream in Mumbrella&#8217;s piece  earlier this month on the ABC&#8217;s ambitious plans to boost its opinion.... [...]</description>
		<content:encoded><![CDATA[<p>[...] Fairfax&#8217;s Pippa Leary flagged up the debate  when she joined the comment stream in Mumbrella&#8217;s piece  earlier this month on the ABC&#8217;s ambitious plans to boost its opinion&#8230;. [...]</p>
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		<title>By: Martin Bryant (not THAT one!)</title>
		<link>http://mumbrella.com.au/abc-to-relaunch-opinion-site-unleashed-11971#comment-21736</link>
		<dc:creator>Martin Bryant (not THAT one!)</dc:creator>
		<pubDate>Tue, 24 Nov 2009 22:14:08 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=11971#comment-21736</guid>
		<description>Re Crikey new CEO. Yeah I had heard that. A friend at BRW reckons Smartcompany editor thought it such joke he got a sample Mills &amp; Boon novel off eBay. Wrote under name Amanda Carpenter I think, not sure. Real serious credentials to bring to Crikey! I don&#039;t think......</description>
		<content:encoded><![CDATA[<p>Re Crikey new CEO. Yeah I had heard that. A friend at BRW reckons Smartcompany editor thought it such joke he got a sample Mills &amp; Boon novel off eBay. Wrote under name Amanda Carpenter I think, not sure. Real serious credentials to bring to Crikey! I don&#8217;t think&#8230;&#8230;</p>
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		<title>By: Matt Costain</title>
		<link>http://mumbrella.com.au/abc-to-relaunch-opinion-site-unleashed-11971#comment-21659</link>
		<dc:creator>Matt Costain</dc:creator>
		<pubDate>Mon, 23 Nov 2009 11:21:23 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=11971#comment-21659</guid>
		<description>Not quite the same order of magnitude, but for a couple of months SBS has had a destination for aggregation of their journo&#039;s opinion/blogs too..

http://www.sbs.com.au/blogindex</description>
		<content:encoded><![CDATA[<p>Not quite the same order of magnitude, but for a couple of months SBS has had a destination for aggregation of their journo&#8217;s opinion/blogs too..</p>
<p><a href="http://www.sbs.com.au/blogindex" rel="nofollow">http://www.sbs.com.au/blogindex</a></p>
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		<title>By: Gerte Bunsen</title>
		<link>http://mumbrella.com.au/abc-to-relaunch-opinion-site-unleashed-11971#comment-21616</link>
		<dc:creator>Gerte Bunsen</dc:creator>
		<pubDate>Mon, 23 Nov 2009 06:15:13 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=11971#comment-21616</guid>
		<description>Re: Amanda Gome as CEO of Crikey. Must admit a perverse fascination to see what this former romance novel writer will do to an erstwhile serious media outlet such as Crikey.</description>
		<content:encoded><![CDATA[<p>Re: Amanda Gome as CEO of Crikey. Must admit a perverse fascination to see what this former romance novel writer will do to an erstwhile serious media outlet such as Crikey.</p>
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		<title>By: What i liked this week: Media, tech and science news &#124; Good, Bad, and Bogus</title>
		<link>http://mumbrella.com.au/abc-to-relaunch-opinion-site-unleashed-11971#comment-21338</link>
		<dc:creator>What i liked this week: Media, tech and science news &#124; Good, Bad, and Bogus</dc:creator>
		<pubDate>Thu, 19 Nov 2009 05:01:14 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=11971#comment-21338</guid>
		<description>[...] ABC to relaunch opinion site Unleashed &#124; Mumbrella: A story about the new ABC online initiative. There&#8217;s been lots of rumours about this and it&#8217;s [...]</description>
		<content:encoded><![CDATA[<p>[...] ABC to relaunch opinion site Unleashed | Mumbrella: A story about the new ABC online initiative. There&#8217;s been lots of rumours about this and it&#8217;s [...]</p>
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		<title>By: one whose gruntle is dissed</title>
		<link>http://mumbrella.com.au/abc-to-relaunch-opinion-site-unleashed-11971#comment-21253</link>
		<dc:creator>one whose gruntle is dissed</dc:creator>
		<pubDate>Wed, 18 Nov 2009 10:35:48 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=11971#comment-21253</guid>
		<description>Well, I&#039;m glad to see my tax dollars being spent by the State in a far, far wiser way than I could ever spend them, by &quot;redistributing&quot; them to yet another Leftist who would seemingly be unemployable in the real world.

Go, ABC!  It&#039;s about time you stopped pretending, anyway.</description>
		<content:encoded><![CDATA[<p>Well, I&#8217;m glad to see my tax dollars being spent by the State in a far, far wiser way than I could ever spend them, by &#8220;redistributing&#8221; them to yet another Leftist who would seemingly be unemployable in the real world.</p>
<p>Go, ABC!  It&#8217;s about time you stopped pretending, anyway.</p>
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		<title>By: pippa leary</title>
		<link>http://mumbrella.com.au/abc-to-relaunch-opinion-site-unleashed-11971#comment-21208</link>
		<dc:creator>pippa leary</dc:creator>
		<pubDate>Wed, 18 Nov 2009 03:17:01 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=11971#comment-21208</guid>
		<description>Alexa? Tim? Let’s just confuse the market even more shall we?

Fairfax Digital’s National Times is in fact more than just one URL.  Just like we did with Business Day, we created National Times not as a stand-alone site, but as a network of sites, embedded in our mastheads reflecting the location of our consumers across Australia. To count just one single URL is not reflective of its true traffic.

Our National Times figure is therefore made up of Nationaltimes.com.au, smh.com.au/nationaltimes, theage.com.au/nationaltimes, brisbanetimes.com.au/nationaltimes and watoday.com.au/nationaltimes. 

Fairfax Digital is currently working with Nielsen to get National Times up in MI. In the meantime, to give you an idea of our traffic, the numbers through Nielsen’s Site Census confirm that we are reaching:

30,401 UBs -  Nationaltimescom.au 
750,298 UBs - smh.com.au/nationaltimes
575,902 UBs - theage.com.au/nationaltimes
65,438UBs - brisbanetimes.com.au/nationaltimes
60,151UBS - watoday.com.au/nationaltimes

Combined estimate is about 1.25 million UBs per month - about 4 times the size of our competitors..

While using this method, we’re not able to role these up into a single figure,  but the MI data will soon confirm National Times as Australia’s leading online opinion site.</description>
		<content:encoded><![CDATA[<p>Alexa? Tim? Let’s just confuse the market even more shall we?</p>
<p>Fairfax Digital’s National Times is in fact more than just one URL.  Just like we did with Business Day, we created National Times not as a stand-alone site, but as a network of sites, embedded in our mastheads reflecting the location of our consumers across Australia. To count just one single URL is not reflective of its true traffic.</p>
<p>Our National Times figure is therefore made up of Nationaltimes.com.au, smh.com.au/nationaltimes, theage.com.au/nationaltimes, brisbanetimes.com.au/nationaltimes and watoday.com.au/nationaltimes. </p>
<p>Fairfax Digital is currently working with Nielsen to get National Times up in MI. In the meantime, to give you an idea of our traffic, the numbers through Nielsen’s Site Census confirm that we are reaching:</p>
<p>30,401 UBs &#8211;  Nationaltimescom.au<br />
750,298 UBs &#8211; smh.com.au/nationaltimes<br />
575,902 UBs &#8211; theage.com.au/nationaltimes<br />
65,438UBs &#8211; brisbanetimes.com.au/nationaltimes<br />
60,151UBS &#8211; watoday.com.au/nationaltimes</p>
<p>Combined estimate is about 1.25 million UBs per month &#8211; about 4 times the size of our competitors..</p>
<p>While using this method, we’re not able to role these up into a single figure,  but the MI data will soon confirm National Times as Australia’s leading online opinion site.</p>
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		<title>By: Jason Whittaker</title>
		<link>http://mumbrella.com.au/abc-to-relaunch-opinion-site-unleashed-11971#comment-21184</link>
		<dc:creator>Jason Whittaker</dc:creator>
		<pubDate>Wed, 18 Nov 2009 00:49:23 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=11971#comment-21184</guid>
		<description>Finally - some info on what this beast is!

Thanks Tim. I much prefer when you&#039;re hitting the phones and pumping out the gossip rather than getting dressed up and interviewing celebs for YouTube. :-p</description>
		<content:encoded><![CDATA[<p>Finally &#8211; some info on what this beast is!</p>
<p>Thanks Tim. I much prefer when you&#8217;re hitting the phones and pumping out the gossip rather than getting dressed up and interviewing celebs for YouTube. :-p</p>
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		<title>By: Huh?</title>
		<link>http://mumbrella.com.au/abc-to-relaunch-opinion-site-unleashed-11971#comment-21180</link>
		<dc:creator>Huh?</dc:creator>
		<pubDate>Wed, 18 Nov 2009 00:31:20 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=11971#comment-21180</guid>
		<description>Has the ABC gone stark, raving bonkers? I don&#039;t know Jonathan Green, but I do read Crikey!&#039;s daily compilation of undergraduate, inner-suburban smugness. If that content is his qualification to suckle on the taxpayer tit at the ABC, then they must be serving something proufoundly intoxicating from Auntie&#039;s office tea trolley.

Another bunch of Balmain/Fitzroy wankers having a nice game of soggy biscuits with the public purse picking up the tab for the Sao crackers.

The only good thing about this decision is that Andrew Bolt is likely to be gripped by such a fit of fulminating rage he may well have a stroke.</description>
		<content:encoded><![CDATA[<p>Has the ABC gone stark, raving bonkers? I don&#8217;t know Jonathan Green, but I do read Crikey!&#8217;s daily compilation of undergraduate, inner-suburban smugness. If that content is his qualification to suckle on the taxpayer tit at the ABC, then they must be serving something proufoundly intoxicating from Auntie&#8217;s office tea trolley.</p>
<p>Another bunch of Balmain/Fitzroy wankers having a nice game of soggy biscuits with the public purse picking up the tab for the Sao crackers.</p>
<p>The only good thing about this decision is that Andrew Bolt is likely to be gripped by such a fit of fulminating rage he may well have a stroke.</p>
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		<title>By: The ABC&#8217;s Op Ed Plans, and Mumbrella Scoops Me &#8211; The Content Makers</title>
		<link>http://mumbrella.com.au/abc-to-relaunch-opinion-site-unleashed-11971#comment-21170</link>
		<dc:creator>The ABC&#8217;s Op Ed Plans, and Mumbrella Scoops Me &#8211; The Content Makers</dc:creator>
		<pubDate>Tue, 17 Nov 2009 23:40:28 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=11971#comment-21170</guid>
		<description>[...] done: interview the ABC&#8217;s online boss Bruce Belsham about what is planned. Read the result here.     Comments (0) &#124; [...]</description>
		<content:encoded><![CDATA[<p>[...] done: interview the ABC&#8217;s online boss Bruce Belsham about what is planned. Read the result here.     Comments (0) | [...]</p>
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