ABC Vote Compass passes 1.1 million responses
The ABC’s online voter survey ABC Vote Compass has received more than 1m responses in the four and half weeks since it launched.
The public broadcaster said the insights on voter attitudes had been informing its election coverage in a number of areas.
“We can’t say it matches precisely one million unique users” said Gillian Bradford, ABC federal election producer, “but it has brought a richness and depth to the coverage which we wouldn’t have otherwise have had.”
“Australians are bombarded with polls and I think this is a depth beyond the polls because we are talking about voter attitudes, something we rarely see.”
Among the projects the Vote Compass has allowed the ABC to conduct is a mapping of voter attitudes by issue. Some of the issues already mapped include: asylum seekers, taxation, foreign aid and the republic.
Election analyst Antony Green has also done reports on the individual issues that concern voters and what impact this may have on the results, based on demographics.
“It has allowed us to dig into it on an electorate by electorate level, so it is a true broad survey of voter attitudes”, said Bradford.
The company behind the Vote Compass, a non-profit group of political scientists, have also mapped Twitter interactions on the #auspol hashtag in a map which appears to show the political spectrum of some of Australia’s most prominent tweeters.
Bradford said the dataset would not be complete until election day and that the ABC would continue to draw data out of the resource.
“We do intend to continue producing reports (from the data) after the election because we haven’t done a full readout and can’t until we have the full data set after the election.”"Once we hit that critical mass we will crunch all that data and try to map Australia electorate by electorate, according to all the questions contained in the survey and produce an nation wide map.”