ABCs: More pain for Grazia
ACP’s weekly fashion magazine Grazia has seen its biggest decline yet, losing 19% of its circulation compared to the same period a year ago, new figures out today show.
The final three months of 2010 saw Grazia average sales of just 53,511.
The decline for Grazia has accelerated since the last set of Audit Bureau of Circulations quarterly numbers in November when the magazine fell by 17.6%, which was itself the worst result of any of the weeklies.
The fall underlines the task faced by new editor Kelly Hush who was appointed by ACP earlier this month.
In other big drops, OK! magazine and Zoo Weekly both fell below 100,000 for the first time.
Famous was the only weekly title to record a significant uplift, with a rise of 5.46%.
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Yet GRAZIA still outsells VOGUE!
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And beef outsells them both.
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Bye Grazia, it’s been real
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