ABCs: Zoo, People and Picture all lose quarter of their circulations
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CP’s soft porn titles Picture magazine and People magazine and lads mag Zoo magazine all lost a quarter of their sales in the latest set of sales figures released by the Audit Bureau of Circulations today.
Zoo had the biggest fall – down by 27% in the final quarter of 2011 compared to a year before.
People fell by 26% and Picture dropped by 24%.
Six of the seven biggest falls in the weekly category were for ACP titles. However, ACP’s OK! was the only title to achieve an increase above a single percentage point, rising by 4.6%. And Grazia, which had gone through a series of significant drops, has stabilised just above 50,000.
The biggest weekly title is still ACP’s Woman’s Day with a circulation of 372,146.
Pacific Magazines’ weeklies had a relatively stable set of figures, with That’s Life dropping 6% and New idea falling nearly 4%.
PacMags boss Nick Chan told Mumbrella: “Under the circumstances, with circulations under pressure from an avalanche of bad retail conditions, weeklies have held up well.”
“The women’s weekly sector is the biggest and most important sector – and that’s been pretty solid, down 1% period on period. The home maker sector performed well and the tween market, which has been under siege for some time, has shown some resilience,” he said.
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I for one think it’s a terribly sad day when Australian men no longer want to masturbate to the ‘home girl’ pages anymore
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Seriously… how have these pathetic magaines lasted so long???
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Because pathetic girls pose in them and men like looking at pathetic girls. And they will till the end of time.
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I guess no body saw the internet coming…….
Memo to all businesses (including non publishers), this intermawebby thing is REAL and it is NOT going away.
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