The Mumbrella Media Metrics Masterclass

The Mumbrella Media Metrics Masterclass

Australia’s media measurement systems have been going through an unprecedented period of change.

Mumbrella presents a half day masterclass offering an opportunity to get up to speed with the key changes and controversies in all of the main media metrics, and build an understanding of how they work.

Star Room, Darling Harbour, Sydney, Thursday May 13. 1.30pm for 2pm start. Price: $295

The seminar covers:

Outdoor

MOVE (Measurement Of Outdoor Visibility and Exposure) launched in February, providing the Australian media market with the world’s most advanced outdoor media metric and advertisers an unprecedented opportunity to understand and plan outdoor campaigns across metro Australia. We explain how MOVE works, and offer suggestions on how it can improve campaign planning

Presenter: Grant Guesdon, MOVE Research Manager, Outdoor Media Association

Television

The beginning of the year saw significant changes to the OzTam ratings system’s panel. In the shifting landscape of the new digital free to air channels and measurement of time shifted viewing, we explain why the numbers have changed, how to interpret them and the questions advertisers should be asking of their media agencies and of broadcasters

Presenter:  Nick Durrant, Partner, Mindshare’s The Exchange

Online

Controversies over autorefresh rates, debates over the quality of unique browsers data and how to measure visitor engagement in other ways and have put online advertising metrics at the heart of the agenda. We unpick the issues including how to interpret Nielsen data, the difference between audited and unaudited data and the strengths and limitations of the likes of various analytical tools.

Presenter:  Alexx Cass and Paul Dovas, The Audit Bureaux of Australia

Print readership and circulation

Newspaper readership data is under intense scrutiny, with marketing body Newspaper Works developing an alternative system to the long-established Roy Morgan Research readership system. We explain how readership is currently calculated and highlight the key issues as both systems develop

Presenter: Simon Davies, Head of print, OMD

The event allows for questions throughout the day, moderated by Mumbrella editor Tim Burrowes.

The event will be followed by networking drinks

Who should attend?

  • Anybody working  in a marketing department with involvement or responsibility for media planning or buying, or for liaising with media agencies over media plans
  • Media sales people either new to their own medium or looking for a wider understanding of how rival media is planned and sold
  • People in media agencies at a new or intermediate level looking to understand the basics of media metrics. Or more experienced media agency personnel looking to stay on top of recent developments
  • Those in PR agencies looking for an understanding of how paid media is measured
  • Those in digital agencies with a responsibility for media planning or buying

To make a booking for the Mumbrella masterclass please follow this link

You can view feedback on our previous Masterclass event here

For information: Call Denise Jinks on (02) 8296 0229 or e-mail denise@focalattractions.com.au

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