Academics and industry heavyweights to judge MSiX Awards with deadline for entry this Friday
Harvard Business School professor Michael Norton has been named among a panel of leading academics and industry heavyweights judging the first ever MSix Awards.
The awards, which have just six categories, have been devised by consumer psychologist Adam Ferrier and are part of MSiX – Marketing Sciences Ideas Xchange – which launched last year as a one-day conference in conjunction with Mumbrella.
Norton, who is also the the co-author of Happy Money: The Science of Happier Spending, is joined on the jury by Behaviour Change Partners principal Paul Fishlock, SapientNitro national strategy director Phil Phelan, Pollinate CEO Howard Parry-Husbands, former Red Jelly strategic planning director Eaon Pritchard.
Behavioural specialist Bri Williams and The Behavioural Architects founder Mike Daniels are also on the judging panel, while Queensland University of Technology (QUT) professor Gayle Kerr, the founding president of Australia and NZ Academy of Advertising and QUT advertising lecturer Nicolas Pontes round out the academics on the jury.
The awards are being supported by the Queensland University of Technology.
The awards will focus on setting the gold standard for marketing sciences work in six categories: Best Insight, Best use of Behavioural Economics, Clever Data, Best use of Neuroscience, Best use of Experimental Design, and Purchase Behaviour.
The deadline for entries into the MSiX Awards has been extended until Friday.
The judges:
- Harvard Business School professor of business administration Michael Norton
- Behavioural specialist and author Bri Williams
- Former Red Jelly strategic planning director Eaon Pritchard
- Pollinate CEO Howard Parry-Husbands
- Behaviour Change Partners principal Paul Fishlock
- SapientNitro national strategy director Phil Phelan
- QUT Business School lecturer in advertiser Dr Nichols Pontes
- QUT Business School Prof. Gayle Kerr
- The Behavioural Architects Founder Mike Daniels
For further information on the MSiX Awards click here and for details on the conference click here.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Great list of judges and a nice initiative.
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