Nine’s Academy Awards broadcast burgeons but 7Flix sees dramatic audience drop
Nine’s broadcast of the 88th Annual Academy Awards yesterday saw 398,000 tune in from 12:30pm, with 243,000 watching the rebroadcast at 9:55pm.
Figures were up on last year’s Oscars figures which saw 361,000 tune in for the live broadcast, according to OzTAM overnight ratings.
Meanwhile Seven’s new multichannel 7Flix saw its audience share plummet on its second day of broadcast, dropping from a 2.3% share on launch on Sunday to just 0.7% share last night, bettering only NITV and ABC3.
Related: Regional and Foxtel viewers annoyed at lack of access to Network Seven’s new 7Flix channel
Meanwhile, UK drama Downton Abbey saw its audience slip, week-on-week, last night, posting a metro audience of 813,000, down on last week’s audience of 849,000.
However, Downton Abbey won its 9:00pm time slot, out-rating Ten’s CSI: Cyber which was watched by 416,000 while Nine’s The Farmer Wants a Wife, which kicked off at 8:45pm, pulled in 496,000.
Earlier in the evening, Seven’s My Kitchen Rules grabbed 1.473m metro viewers, handing Seven an easy win, with the channel claiming an audience share of 24.8%, ahead of Nine’s share of 17.3%.
The ABC claimed third place with an audience share of 14.8% as Ten settled for a share of 13.8%.
MKR out-rated Nine’s Australia’s Got Talent which was watched by a metro crowd of 657,000 from 7:30pm, down on last week’s audience of 683,000. AGT was also beaten by Ten’s I’m a Celebrity Get Me Out of Here!, which pulled in 713,000 viewers.
MKR was the most-watched show across the key advertising demographics (16-39, 18-49 and 25-54) while Home and Away was the second most watched program and I’m a Celebrity the third most popular choice.
In the news battleground, Seven News at 6:00pm was watched by 1.01m, dipping to 965,000 from 6:30pm. Nine News at 6:00pm grabbed 1.006m viewers, sliding to 954,000 from 6:30pm.
On the ABC, 7.30 Report was watched by 794,000, Australian Story (8:00pm) grabbed 799,000, Four Corners (8:30pm) pulled in 564,000 and Media Watch (9:20pm) had an audience of 582,000.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Oh dear…..the rot is really setting in at Nine!
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I’d like to see 7Flix put movies/content that appeals to men also.
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I LOVE CHANNEL NINE!
CANT WAIT FOR HABIBS TONIGHT
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Seven whines continuously about the licence fee and then puts out new channels in a format (are old programs in grainy simulated HD really that necessary ?) that half the population can’t receive.
Bizarre.
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Why are we getting constant repeats of old shows on all the digital channels unless they are cooking shows.
Honestly do the managers of all the stations think we all have alzheimer’s disease.
Its about time that the Minister of Communication stopped this trend of showing 30 year old programmes in prime time when there are 1000’s of programmes from around the world that can be picked up .
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3 of the the bottom 4 stations are SBS (NITV, SBS Food, SBS2). What a waste of taxpayers money and resources. The sooner SBS is completely privatised the better.
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