Access and Propeller agree Sydney-Melbourne alliance

Sydney’s Access PR and Melbourne’s Propeller PR are to work together, the two agencies have announced.

The announcement:

Monday July 9, 2012: Two of Australia’s most successful independent PR companies, Access Public Relations and Propeller PR, today announced that they have formed a strategic partnership with a view to broadening their suite of services to existing and potential clients.

Nichola Patterson Andrea Kerekes
Patterson, left, and Kerekes

Through the partnership, Sydney-based Access PR and Melbourne-based Propeller, will provide clients with an effective ‘on the ground’ public relations presence in each city, while also enabling clients to benefit from their mutual and complementary resources.

Access PR founder and managing partner, Andrea Kerekes, said: “We’re very excited to now offer clients a full range of services in both Sydney and Melbourne.

“Like Access PR, Propeller was founded on the basis that clients are best served in PR by senior ex-journalists and proactive, well-connected consultants who can work across all media and social media channels.

Propeller PR founder, Nichola Patterson, said: “Access and Propeller are a perfect partnership fit. We’ve both based our businesses on understanding our clients’ wider business objectives and providing them with the skills of senior media practitioners. We’re thrilled with this new partnership.”

Both agencies were founded in 2008 with the objective of delivering for clients nimble, effective, results-driven business-to-business and business-to-consumer communications. Access PR and Propeller firmly believe that the key to productive relationships with clients is to immerse themselves within their clients’ business as genuine partners.

Access PR’s clients include Fairfax Media, SBS, Starcom MediaVest, Fremantle Media, Pizza Hut, Steggles and Spotify, while Propeller’s client list includes Tetley, Chartis Insurance, Libra, Clemenger BBDO Melbourne, the MADC and Farm Pride Foods.

The new alliance comes into immediate effect.

Source: Access/ Propeller press release

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