ACMA unveils revamped website
Media watchdog The Australian Communications and Media Authority has revamped its website as the public authority moves to try and drive better engagement with the industry and the public.
The long planned major redesign, first outlined in Encore, is aimed at helping people better engage with The ACMA and making its content more shareable.
Ahead of the revamp, Tom Burton, executive manager for Gov 2.0 with The ACMA told Mumbrella’s sister publication how the aim was to drive better engagement. “We are launching a new website shortly and we really tried to understand how engagement works,” said Burton. “We had to understand how to integrate a lot of the social media and engagement aspects. We now describe it as a digital platform rather than just as a website.”
Burton has also expanded on these remarks in a blog post on the site detailing how the website has been broken into three sections aimed around industry, citizens and the authority itself.
“It may seem obvious, but not all users have the same needs, so developing a workable audience segmentation was the first step. This set a powerful paradigm around which we could build our user cases and navigational models,” writes Burton.
“The result was a simple demarcation between industry and citizens, and a third corporate zone we called theacma.”
The design of the website was done by Melbourne agency Aer design and the developer was Reading Room, based in Canberra.
A paper tiger on their homepage would be most appropriate.
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My eyes…the goggles do nothing!
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