Actor Jack Thompson lends voice to new Meals on Wheels NSW ad
Australian actor Jack Thompson has teamed up with Meals on Wheels NSW, lending the organisation his voice for their new Community Service Announcement campaign aimed at encouraging donations.
The commercial, created by Sydney-based strategy and creative agency Common Ventures, features dog Archie and his owner Jack and aims to encourage viewers to donate to the charity so it can continue to support people so they can “grow old in their own home”.
NSW Meals on Wheels GM of marketing, Kathryn Dowling, said in a statement: “We are so incredibly fortunate and grateful to have Jack Thompson be part of the new ad which will ensure maximum cut-through whilst on air. We can’t thank him enough for his incredible generosity.
“Our new community service announcement ‘Jack and Archie’ will ensure that not only do we remain relevant but we celebrate ‘life at home’ and how we need to look after our own backyard and our local communities.
“Even though we are an established brand, we just don’t have the magnitude of funds as other charities have and we have to look at new ways to gain maximum cut-through in an extremely competitive landscape”.
Common Ventures co-founder Damian Damjanovski said in a statement: “Meals on Wheels are fantastic to work with, and face some unique challenges. They’ve been around forever, and everybody has a story about them. Yet we’re often too busy supporting more fashionable charities to help those around us who’ve contributed so much to this country.”
The campaign launched in the week before Christmas and will run on TV and in cinema throughout early 2014.
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AMAZING – Love this AD Archie is such a cute dog and it’s fantastic Jack Thompson has jumped on board to support such a great charity!!!! LOVE LOVE LOVE
Go Jack and Archie – 🙂
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A clever way to gently pull at the heart strings whilst making a very good point – animal over human charities usually come first. Look forward to hearing how successful its been in raising donations. Beautifully directed and shot. Well done Kathryn, Damian & crew.
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Just simply wonderful. Captures the essence of Meals on Wheels, avoids sentimentality but still connects with heart while the benefit connects with the mind. In my view an illustration of advertising at its best.
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This ad almost made me cry. Jack reminds me of my gramps who I rarely got out to see because he lived so far away. You’re so right – we should be donating to meals on wheels to support people in our own backyards. I know my gramps used to look forward to his meals on wheels being delivered each day by a volunteer.
Great work! Hope this ad works well for them!!
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