Comments on: Ad industry uber body set to be called The Communications Council http://mumbrella.com.au/ad-industry-uber-body-set-to-be-called-the-communications-council-10565 Everything under Australia’s media and marketing umbrella Sun, 12 Feb 2012 04:28:50 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: AFA and AWARD vote for creation of new industry body - mUmBRELLA http://mumbrella.com.au/ad-industry-uber-body-set-to-be-called-the-communications-council-10565#comment-21141 AFA and AWARD vote for creation of new industry body - mUmBRELLA Tue, 17 Nov 2009 06:21:39 +0000 http://mumbrella.com.au/?p=10565#comment-21141 [...] The proposed merger was first revealed last month. [...] [...] The proposed merger was first revealed last month. [...]

]]> By: Simon Julian http://mumbrella.com.au/ad-industry-uber-body-set-to-be-called-the-communications-council-10565#comment-18559 Simon Julian Tue, 20 Oct 2009 03:20:00 +0000 http://mumbrella.com.au/?p=10565#comment-18559 Hey Sven, I don't necessarily agree there - I don't feel that any of the bodies that are being merged are going outside of their current charters at this stage, which would be necessary for them if they were going to start to bring in PR and other industries such as Creative Design etc. Understand the comments you're making but obviously my argument was not in disagreement. I don't agree however with the perspective you put around the basis of the activity...I actually feel that bringing these bodies together might make it much easier to get the discussion and engagement necessary to deal with real issues that the industry faces and to ensure that there is better tracking and management of Industry level discussion. Hey Sven,

I don’t necessarily agree there – I don’t feel that any of the bodies that are being merged are going outside of their current charters at this stage, which would be necessary for them if they were going to start to bring in PR and other industries such as Creative Design etc.

Understand the comments you’re making but obviously my argument was not in disagreement. I don’t agree however with the perspective you put around the basis of the activity…I actually feel that bringing these bodies together might make it much easier to get the discussion and engagement necessary to deal with real issues that the industry faces and to ensure that there is better tracking and management of Industry level discussion.

]]> By: sven http://mumbrella.com.au/ad-industry-uber-body-set-to-be-called-the-communications-council-10565#comment-18558 sven Tue, 20 Oct 2009 02:46:01 +0000 http://mumbrella.com.au/?p=10565#comment-18558 er James, Simon, as per mine and Jacqui's posts, it's presumptive and simply wrong for an advertising peak body to call itself "The Communications Council". changing it to the "Paid Communications Council" would be more accurate they've undermined their credibility from the outset very dumb er James, Simon, as per mine and Jacqui’s posts, it’s presumptive and simply wrong for an advertising peak body to call itself “The Communications Council”.

changing it to the “Paid Communications Council” would be more accurate

they’ve undermined their credibility from the outset

very dumb

]]> By: Cricket Ball http://mumbrella.com.au/ad-industry-uber-body-set-to-be-called-the-communications-council-10565#comment-18554 Cricket Ball Tue, 20 Oct 2009 01:16:53 +0000 http://mumbrella.com.au/?p=10565#comment-18554 i really hope this body represents the interests of the social media consultant too. i really hope this body represents the interests of the social media consultant too.

]]> By: Simon Julian http://mumbrella.com.au/ad-industry-uber-body-set-to-be-called-the-communications-council-10565#comment-18552 Simon Julian Tue, 20 Oct 2009 00:57:05 +0000 http://mumbrella.com.au/?p=10565#comment-18552 Can't really see any reason why this should include the other industries such as the PR industry, given that this is mainly supposed to be an Ad Industry body. Agreeing that the naming might have been slightly more interesting...! Can’t really see any reason why this should include the other industries such as the PR industry, given that this is mainly supposed to be an Ad Industry body.

Agreeing that the naming might have been slightly more interesting…!

]]> By: James Vosper http://mumbrella.com.au/ad-industry-uber-body-set-to-be-called-the-communications-council-10565#comment-18531 James Vosper Mon, 19 Oct 2009 07:43:49 +0000 http://mumbrella.com.au/?p=10565#comment-18531 The three bodies merging are involved in the strategic development, creation and execution of advertising. The merged body is there to serve these industries. Why do they have to include all other disciplines like PR etc? The three bodies merging are involved in the strategic development, creation and execution of advertising.

The merged body is there to serve these industries.

Why do they have to include all other disciplines like PR etc?

]]> By: Jacqui Rudd http://mumbrella.com.au/ad-industry-uber-body-set-to-be-called-the-communications-council-10565#comment-18520 Jacqui Rudd Mon, 19 Oct 2009 06:04:19 +0000 http://mumbrella.com.au/?p=10565#comment-18520 Hmm - it's a very broad moniker. And just representative of the ad industry. What about PR, business communications, creative design etc etc? Demonstrates (again) a very narrow view of the world (ie that the sun rises and falls only on the ad industry). Disappointing. Hmm – it’s a very broad moniker. And just representative of the ad industry. What about PR, business communications, creative design etc etc? Demonstrates (again) a very narrow view of the world (ie that the sun rises and falls only on the ad industry). Disappointing.

]]> By: sophie http://mumbrella.com.au/ad-industry-uber-body-set-to-be-called-the-communications-council-10565#comment-18513 sophie Mon, 19 Oct 2009 05:27:44 +0000 http://mumbrella.com.au/?p=10565#comment-18513 What a bland name for a supposed representation of the ad industry. Surely they can do better than that? What a bland name for a supposed representation of the ad industry. Surely they can do better than that?

]]> By: sven http://mumbrella.com.au/ad-industry-uber-body-set-to-be-called-the-communications-council-10565#comment-18504 sven Mon, 19 Oct 2009 05:08:51 +0000 http://mumbrella.com.au/?p=10565#comment-18504 er....if this is to be called the 'communications' counsel, why is there no PR representation? er….if this is to be called the ‘communications’ counsel, why is there no PR representation?

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