Ad wrap: Victoria Bitter launches its new cricket campaign; Lego and Woolworths celebrate Christmas; plus Ford and Nimble
Mumbrella wraps up a few of the latest ads.
Cricket season is in full swing, and this year Victoria Bitter has eschewed flashy gimmicks like its scoreboard and smart watch for a celebration of hard fandom, giving fans their chance to get their names on the one day jerseys of the Aussie side.
And here David Warner gives a heartfelt tribute to his friend ‘Wayne’ who has helped him in his career.
With Christmas just around the corner, brands are already celebrating the holiday season and Lego is the one of latest brands to launch its Christmas marketing effort. The spot shows the construction of a giant Lego Christmas tree in Melbourne.
Woolworths is also celebrating Christmas in its latest ad. It sees Eva and Mitchell start to celebrate Christmas, from setting up the tree and decorating a tree to the cooking of a Christmas ham. Leo Burnett Sydney is the supermarket’s creative agency of record.
The couple can also be seen in this Woollies spot purchasing all their Christmas food.
And for those of you already over Christmas, here’s an ad from Ford which spruiks the car-makers test drive bonus. Blue Hive is Ford’s creative agency of record.
Nimble’s latest efforts sees a woman return home after a holiday to discover her flatmate has trashed the apartment and moved in a replacement flatmate. When questioning how she can afford to move the Nimble bunny appears to suggest she “Nimble it”.
The Nimble ads are courtesy of Savvy Media Monitoring
Why is it Droga5 copped a beating for their work on Woolies, but the work produced by Leos somehow is attributed to the client’s failings?
It is beige, uninspiring and lacks any retail nous. While I am sure WW is a huge challenge as a client, this works smells of an agency who don’t know how to handle a large retailer.
I can’t remember marketing & advertising coming up so frequently in presentations by the board of a major public company as an explanation for their corporate failings and profit downgrades, yet Leos escapes scrutiny. Surely the trade press could put it to Todd / Bos, as they seem to be able to PR all of their other work (or in the case of Gruen, critique everyone else’s).
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