Dr Mumbo

Ferrier doppelgängergate: Advertising Action Man Adam

adam ferrier action man posterA few weeks ago Adam Ferrier got slightly freaked out when a woman posed for a picture with an apparent doppelgänger and posted it to Twitter.

Well, it seems that woman, visual artist Anne-Marie Twigge, might be Adam’s biggest fan, who has now created a “lecture, performance, exploration, brand event, affective or effective experience” inspired by his recent book The Advertising Effect entitled “Action Man Adam Ferrier”.

Overnight he also received a press release from Twigge, based in Amsterdam, explaining what was going on. Sort of.

“Twigge’s performance seeks to explore the commercial and artistic manifestations of human behaviour. Exploring why we feel what we feel, her performance asks: when are we prompted to engage and disengage?”

Clear as mud.

It’s also not clear whether Twigge thought the “hybrid of Lawrence Mooney and Adam Ferrier” as one commenter described him, was actually Adam himself, but she is using the picture for the marketing collateral.

Ferrier told Dr Mumbo Twigge had been in contact with him since the picture was posted, but he couldn’t provide an explanation as to what it was actually all about either.

He’s also still no closer to working out who the doppelgänger actually is.

Oh, and if you fancy popping along the lecture is in Amsterdam next Tuesday. 

Twigge adam ferrier facebook post

The press release sent this morning:

Screen Shot 2014-10-03 at 9.33.23 AM

The press release: click to enlarge

 

 

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