Adam Ferrier joins ASTRA Conference as speaker

Australian Subscription Television and Radio Association has announced Adam Ferrier, Naked Communication’s global head of behavioural science and Ed Sayer, commissioning editor for the National Geographic Channel International as additional speakers for the ASTRA Conference taking place in March.

The announcement:

Australian Subscription Television and Radio Association (ASTRA), has announced two new speakers and four panel discussions for the annual ASTRA 2013 Conference, taking place on 14 March.

Joining the Conference are Ed Sayer, Commissioning Editor, National Geographic Channel International (NGCI) who will deliver the programming keynote address and Adam Ferrier, Global Head of Behaviour Science, Naked Communications who will be talking about Everything You Need to Know to Change People’s Behaviour in Ten Minutes.

In his role, Ed is responsible for scouting great ideas, working with producers across the world, developing, commissioning and executive producing series and specials for NGCI, working out of the content hub in London. At the Conference, Ed will address programming and content issues that are shaping the industry – both from the producer and broadcasters perspectives.

Talking about Everything You Need to Know to Change People’s Behaviour in Ten Minutes is one of the most recognised faces in Australian marketing and consumer behaviour – Adam Ferrier. In addition to his role as the global Head of Behavioural Science (B.S.) and Founding Partner of Naked Communications, Adam is a well-known commentator who is often heard or seen on radio (ABC’s Sunday Nights) and TV (ABC’s Gruen). He also writes for The Punch, The Australian and AdNews.

“The speaker line-up for this year’s ASTRA Conference is as diverse as it is compelling; our aim is to give attendees to the Conference a holistic view of the issues shaping not just the subscription TV (STV) industry, but also the people engaging with it. Be it technology or consumer psychographics, audiences are changing how they interact with entertainment and likewise, entertainment is enhancing how people behave. The ASTRA 2013 Conference will give people a platform to understand, discuss and debate these changes,” said Petra Buchanan, CEO of ASTRA.

ASTRA also announced four breakout sessions. They are:

TV on your Terms: This session will highlight how manufacturers, content creators and consumer products are aligning to bring new devices to market to meet consumer demand creating a new entertainment ecosystem in the home. Experts in the field will discuss the power of innovation, how this is impacting on platforms and broadcasters and what is next.

Speakers will comment on how consumer engagement and the STV product are evolving in Australia. Panelists include:

  • Benoit Joly, Head of Operations, Technicolor
  • Kim Niblock, General Manager, Emerging Platforms at Foxtel
  • Evan Manolis, Head of Content – Smart TV/ AV at Samsung Electronics

Niche but not Narrow: Targeting Audiences: Multichannel television is built on the variety and depth of niche programming, offering choice and targeted audiences content they love. It may be sport, movies, documentaries, children’s or cultural programming, what is universal is the viewer’s passion. Two organisations that provide unique brand offerings of niche content will highlight how to maintain uniqueness in programming:

  • Chris Keeley, Managing Director, SBS Subscription Television
  • Shaun James, General Manager, Foxtel Music Channels

Evolution of TV Research: How it informs programming and brands: This session will address the importance of research to the entertainment experience and industry. As Executive Vice President and Chief Research Officer for Viacom Media Networks based in New York, Colleen Fahey Rush has vast experience in understanding STV’s unique selling proposition. Colleen will discuss the value of research in understanding what rates, what talent appeals and what consumers want from TV/entertainment within an evolving media environment.

The News Cycle: This session will address the 24×7 news cycle – breaking stories and maintaining interest in a competitive environment. Speakers will discuss international and local news, the demands of breaking stories and also comment on the impact of digital media on TV broadcast coverage and citizen engagement and reporting. Panelists include:

  • Angelos Frangopoulos, CEO Australian News Channel
  • Jim Egan, COO Global News, BBC World News
  • Christopher Warren, Federal Secretary Media, Entertainment & Arts Alliance

Under the banner Enhanced Entertainment, the day-long 2013 ASTRA Conference program will share opinions from leaders across the industry, allow for discussion and debate through a combination of panel discussions and break-out sessions and provide networking opportunities at the Women in TV Breakfast, lunch and the closing cocktail function.

2013 ASTRA Conference features keynote speaker Rich Ross, CEO of Shine America, Richard Freudenstein, CEO of Foxtel, Barney Francis, MD of Sky Sports and Colleen Fahey Rush, Executive Vice President and Chief Research Officer for Viacom Media Networks who will be the keynote speaker at the Women in TV Breakfast.

For more information or to purchase tickets go to www.astra.org.au.

Source: ASTRA press release

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