Adelaide Advertising and Design Club salutes its winners
The Adelaide Advertising and Design Club has named its 2011 winners.
The announcement:
The cream of the advertising and design crop were awarded the state’s top industry honours at the glamorous Adelaide Advertising and Design Club (AADC) annual black tie ceremony last night at The National Wine Centre.
The AADC presented its top gongs – the coveted Gold Chair to Clemenger BBDO and the Master’s Chair to Anthony De Leo – in front of a sell out ‘who’s who’ crowd of the South Australian industry.
The Gold Chair is the most coveted award, presented to the most outstanding piece in the competition.
Clemenger BBDO’s winning multi media project “Already Home” for The Adelaide City Council shares the stories of locals through film, photography and written word, highlighting the unique lifestyles of those who live or work within the city of Adelaide.
The Master’s Chair recognises the role of Master Craftsperson and the contribution of individuals within the industry.
Anthony De Leo from Voice studio impressed the judges with “W. Wagtail”, a Longview Vineyard wine label, for outstanding typography.
Category winners included Becq Hinton and Johnny Velis in the Press category for Adelaide Casino’s “Missing Big Cow” big schnitzel promotion, Parris Mesidis for Monarto Zoo’s “Baby Zebra” in the Poster category and Richard Lyons for Photography for The Adelaide Film Festival launch.
The awards have a reputation for being the toughest in the nation, adding to the prestige of securing a win. The judges, each at the top of their field internationally, were flown in from around Australia to undertake the difficult task of selecting the winning work from a record number of applications of unprecedented quality.
Co chair of the AADC Executive, Maggie Harris, said the quality of this year’s entries was very impressive.
“We are overwhelmed by this year’s response to the competition,” Maggie said.
“It’s great to see people taking pride in their work and helping to raise the bar in the local industry, which already enjoys a good reputation nationally.
“South Australian agencies and individuals are producing stunning work of an international standard, something we should all be very proud of in this state,” Maggie said.
Key judge, internationally renowned Creative Director, Chris Mitchell, said he was impressed by the standard of work being produced.
“I was pleasantly surprised by the unbelievable submissions in the competition, it made judging a challenging but exciting task,” Chris said.
“Competitions like this are important for the industry as it acknowledges people’s good work and helps the industry to forge on with new and challenging ideas and rise to even greater heights.”
Source: AADC press release
