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Adelaide radio ratings: Mix102.3 extends its lead

Adelaide radio ratings

Adelaide radio ratings Monday to Sunday / Nielsen

Australian Radio Network’s Mix102.3 has extended its lead in Adelaide’s market in the latest  radio survey results.

The station had a jump from 15.5 per cent to 16.8 per cent from Monday to Sunday according to auditing company Nielsen.

Adelaide radio survey 1 2013

Adelaide Monday to Sunday audience share / Nielsen

 

In the commercial FM market the station’s nearest competitor DMG’s Nova91.9 dropped from 10 percent to 9.1 percent.

Across the entire Adelaide market Mix won in every session but evenings where ABC891’s Peter Goers won again on 16.1 percent.

Southern Cross Austereo’s SAFM has improved its fortunes with the new year. After a four-survey slide at the end of 2012, the station has lifted from 7.9 per cent to 8.7 per cent across the Monday to Sunday share.

The station has overtaken SCA stablemate 5MMM which dropped from 9.4 percent to 8.5 percent.

Adelaide breakfast radio ratings / Nielsen

Adelaide breakfast radio ratings / Nielsen

 

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