F.Y.I.

Adelaide’s Cruise1323 joins ARN’s Classic Hits network

Adelaide radio station Cruise 1323 has joined the Australian Radio Network’s Classic Hits network extending the network which already includes Sydney’s WSFM 101.7, Melbourne’s Gold104.3fm and 4KQ693 in Brisbane.

The announcement:

Cruise1323 has been a consistent performer for ARN. In Survey 1 this year, Cruise1323 had an 8.8% share among people 10+ and this move will help the station grow on those strong foundations. Cruise now joins WSFM101.7 (#2 FM) in Sydney, GOLD104.3 in Melbourne and 4KQ693 in Brisbane to round out the network which has a core target audience of 40-54 year olds.

On the move, ARN Director of Sales, Matt Granger says “The change will enable ARN to leverage the strength of Classic Hits across four metropolitan markets with the inclusion of Classic Hits Cruise in Adelaide. In making this change ARN’s commitment to further enhancing what we can offer our clients and listeners alike is delivered through deeper integration and reach on the Classic Hits Network as a whole”.

ARN has a dual brand strategy – a MixFM and Classic Hits music stream in Sydney, Melbourne, Adelaide and Brisbane.

Reaching over 4 million listeners, ARN is one of the leading broadcasters in the commercially important 25 – 54 demographic in Australia.

Source: Australian Radio Network press release

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