Adidas reviews PR in Australia

Adidas BoostSportswear giant adidas is holding a review of its public relations activity in Australia.

Adidas currently uses Elite Sports Properties, NAC Group and Little Hero in Australia, and is looking to consolidate its PR roster.

The brand divides its PR activity between a focus on sports performance and lifestyle, through its Originals division.

The review has no impact on the role of Naked Communications, which was hired as adidas’s creative and strategic agency in December last year, or Carat’s role as media agency.

The news comes as the company launches Boost, a new technology in the sole of its running shoes, to take on running market leader Asics and Nike.

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