Comments on: Adland needs its own stimulus package says Howcroft http://mumbrella.com.au/adland-needs-its-own-stimulus-package-says-howcroft-5298 Everything under Australia’s media and marketing umbrella Sun, 12 Feb 2012 03:05:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Still Laughing http://mumbrella.com.au/adland-needs-its-own-stimulus-package-says-howcroft-5298#comment-4933 Still Laughing Tue, 12 May 2009 08:01:14 +0000 http://mumbrella.com.au/?p=5298#comment-4933 Oh dear... Ad industry is like car industry in this respect Acknowledging marketing spends are down in some sectors, the bigger issue is that marketers are deserting the Howcroft style ad-centric paradigm for better marketing options. Sad effort by a "big name"... Oh dear…

Ad industry is like car industry in this respect

Acknowledging marketing spends are down in some sectors, the bigger issue is that marketers are deserting the Howcroft style ad-centric paradigm for better marketing options.

Sad effort by a “big name”…

]]> By: Society Sobriety (pt3) New Media Iceberg « re: turn on http://mumbrella.com.au/adland-needs-its-own-stimulus-package-says-howcroft-5298#comment-4804 Society Sobriety (pt3) New Media Iceberg « re: turn on Mon, 11 May 2009 00:49:53 +0000 http://mumbrella.com.au/?p=5298#comment-4804 [...] of GPY&R and Gruen Transfer fame, has called for an industry stimulus package in AdNews (via mUmBRELLA). He posits that since the local film industry gets incentives, why shouldn’t the ad industry [...] [...] of GPY&R and Gruen Transfer fame, has called for an industry stimulus package in AdNews (via mUmBRELLA). He posits that since the local film industry gets incentives, why shouldn’t the ad industry [...]

]]> By: re: turn on http://mumbrella.com.au/adland-needs-its-own-stimulus-package-says-howcroft-5298#comment-4799 re: turn on Sun, 10 May 2009 23:59:48 +0000 http://mumbrella.com.au/?p=5298#comment-4799 Its a hopelessly naive rational for a advertising stimulus package. The Screen Australia rebates and funds encourage local production investment in works of potentially artistic and cultural value. Without major studios, the Australian film industry would practically disappear without the funding available in various forms since the early 80's. Whatever artistic or cultural value a campaign might have, advertising is obviously primarily commercial. Its simple commerce, an agency is paid to produce advertising, much like any business service. The Ad Contrarian warns against industry hysteria warping perceptions. Advertising landscapes may change, but the principles remain the same. Mr Howcroft thinking he needs government handouts to "generate demand" is symptomatic of a dire lack of confidence to generate demand through good old fashioned ideas and smart strategies. Its a hopelessly naive rational for a advertising stimulus package. The Screen Australia rebates and funds encourage local production investment in works of potentially artistic and cultural value. Without major studios, the Australian film industry would practically disappear without the funding available in various forms since the early 80′s.

Whatever artistic or cultural value a campaign might have, advertising is obviously primarily commercial. Its simple commerce, an agency is paid to produce advertising, much like any business service.

The Ad Contrarian warns against industry hysteria warping perceptions. Advertising landscapes may change, but the principles remain the same. Mr Howcroft thinking he needs government handouts to “generate demand” is symptomatic of a dire lack of confidence to generate demand through good old fashioned ideas and smart strategies.

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