Adland’s seven deadly sins to be discussed at Mumbrella360

seven deadly sinsAdland and industry’s biggest blunders will be the focus of a session on the seven deadly sins of advertising at Mumbrella360.

The presentation will be curated by Adrian Pritchard, executive creative director of Melbourne ad agency BoilerRoom.

Pritchard’s session will cover “monumental advertising cock ups” along with infamous events that have lessons for brands. He will also challenge some of the arguments put forward for digital and social media strategies.

mUmBRELLA360logo 2012The seven deadly sins of advertising session is one of 61 planned for the conference which takes place in Sydney on June 6 and 7 across five streams. The event consists of sessions proposed and curated by individuals, industry bodies and agencies and sessions organised by Mumbrella.

Other sessions already announced include:

Earlybird tickets – offering a $600 discount are available on the Mumbrella360 website until the end of next week.

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