Adland’s seven deadly sins to be discussed at Mumbrella360
The presentation will be curated by Adrian Pritchard, executive creative director of Melbourne ad agency BoilerRoom.
Pritchard’s session will cover “monumental advertising cock ups” along with infamous events that have lessons for brands. He will also challenge some of the arguments put forward for digital and social media strategies.
The seven deadly sins of advertising session is one of 61 planned for the conference which takes place in Sydney on June 6 and 7 across five streams. The event consists of sessions proposed and curated by individuals, industry bodies and agencies and sessions organised by Mumbrella.
Other sessions already announced include:
- A debate on the future of regulation of the media featuring editors, media inquiry participant Matthew Ricketson and the boss of the Australian Press Council;
- Olympic gold swimmer Duncan Armstrong on sports sponsorship;
- The first Australian look at the next stage of the There’s Nothing Like Australia campaign from Tourism Australia;
- Stump The Strategist in which those on stage have nine minutes to solve a marketing challenge;
- A discussion on the creative stimulation gained by people who have side projects away from the day job;
- A debate on the agency talent drought curated by Group M;
- The ten steps brands need to take to tell their stories;
- An attack on bad bank marketing;
- A debate on whether online display advertising is dying;
- New research on the science of why video goes viral – along with a 45 minute challenge to create a video live on stage;
- An exploration of the relationship between journalism and Twitter;
- A challenge to media curated by PHD to find one thing to change about the industry.
Earlybird tickets – offering a $600 discount are available on the Mumbrella360 website until the end of next week.