ADMA announces Obama adviser as keynote speaker

The Association for Data-driven Marketing and Advertising has an President Obama’s former Chief Scientist will speak at the ADMA Forum later this year.

The announcement:

The Association for Data-driven Marketing and Advertising (ADMA) today announced the ADMA Forum is going global this year, and that it has secured its first four international speakers, including President Obama’s former Chief Scientist (data/analytics) from the Obama for America 2012 campaign.

“Obama 2012 was the most data-driven marketing campaign ever undertaken,” said Jodie Sangster, ADMA CEO. “We are delighted to have Rayid Ghani, the person responsible for the campaign data, coming over from the United States for ADMA Global Forum and imparting his knowledge to Australian businesses.”

During Obama for America 2012, Mr Ghani, an expert in data, analytics and technology, focused on improving different campaign functions including fundraising, volunteer and voter mobilisation using analytics, social media and machine learning.

The other confirmed international speakers are:

Dr Nicola J. Millard Customer Experience Futurologist BT (UK)

Joshua Goff Senior Expert, Head of Asia Pacific Consumer Marketing Analytics Center McKinsey & Company (Japan)

Husani Oakley Technology Director Wieden + Kennedy – New York (USA)

Information on the speakers’ presentations will follow soon. ADMA Global Forum will be held 7-9 August 2013 at the Sydney Convention & Exhibition Centre, Darling Harbour.

Global mandate for ADMA Forum

“These four international speakers set the tone for the future because ADMA Forum is changing. From 2013 we are the ADMA Global Forum and we’ll bring our delegates the best marketers from around the globe – those that are leading the charge in channels, data, technology, innovation and creativity,” said Ms Sangster.

“We do really great work here in Australia but to keep ahead of the ever-evolving world of marketing we need to look outside the confines of our own country and to who is leading the charge in the rest of the world.

“Importantly, our program is not filled with the same people that you will always see on the Australian speaking circuit. Only the best of our market and beyond will make it on to the program,” added Ms Sangster

Mr Ghani, Dr Millard, Mr Goff and Mr Oakley will be joined by other international industry leaders and quality local leaders who will share new ways to ponder, create and deliver campaigns that connect with today’s increasingly sophisticated consumer.

Press release: ADMA press conference

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