CumminsRoss takes agency of the year for 2013 AdNews awards
Full-service agency CumminsRoss was named the agency of the year for 2013 and the independent agency of the year at last night’s AdNews awards.
CumminsRoss beat out Match Media, Clemenger BBDO Melbourne, The Monkeys and Maud to take home the top gong.
Fellow independent Match Media was named media agency of the year while Clemenger BBDO Melbourne took out the Victorian agency of the year title, as The Monkeys took out the NSW title. The Monkeys sister-design agency Maud was named emerging agency of the year.
Whybin/TBWA Group was named ad network of the year, with UM named media network of the year and for the third year in a row One Green Bean was named PR agency of the year.
In the campaign categories DDB Melbourne took out ad campaign of the Year for its Devondale work for Murray Goulburn while ad of the year went to Clemenger BBDO Melbourne’s ‘Boobs’ billboardboard for Bonds. McCann’s ‘100 Day Challenge’ for the Victorian Responsible Gambling Foundation was named media campaign of the year.
The evening also saw Clemenger BBDO executive chairman Rob Morgan inducted into the Advertising Hall of Fame.
The full list of awards:
- Agency of the Year – CumminsRoss
- Ad Network of the Year – Whybin/TBWA Group
- NSW Agency of the Year – The Monkeys
- Victorian Agency of the Year – Clemenger BBDO Melbourne
- Media Agency of the Year – Match Media
- Media Network of the Year – UM
- Digital Agency of the Year – Isobar
- Direct Agency of the Year – Lavender
- State Agency of the Year – Marketforce
- Specialist Agency of the Year – With Collective
- Experiential Agency of the Year – Urban
- Independent Agency of the Year – CumminsRoss
- Emerging Agency of the Year – Maud
- Small Agency of the Year – BD Network
- PR Agency of the Year – One Green Bean
- The Game Changer Award – Lavender ‘Pay With A Kiss’ for Metro St James
- The UN LTD Award – Havas Worldwide ‘The Most Powerful Arm Ever Invented’ for Save Our Sons
- Ad Campaign of the Year – DDB Melbourne ‘Devondale’ for Murray Goulburn
- Ad of the Year – Clemenger BBDO Melbourne ‘Boobs’ for Bonds
- Media Campaign of the Year – McCann Melbourne ‘100 Day Challenge’ for Victorian Responsible Gambling Foundation
- Digital Campaign of the Year – Havas Worldwide ‘Fundawear’ for Durex
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Is this award based on the work, or the spin?
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Unbelievable! Happy to be working with such amazing and talented people here in the agency. Well done guys, all the hard work paid off 🙂
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Good on them – they have worked hard to build something unique and its clearly working.
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@lovely.
I think they CR very worthy winners.
I have never heard spin from them. They dont have spin doctors according to my knowledge. And unlike other agencies that have in house pr, they seem to let their work do the talking.
So your comments aren’t particularly sound and I suspect you’re grinding your axe on soft stone.
Get a life. Embrace diversity and newness. And i suspect you will fine them very worthy winners
PS their bourbon spot is awesome
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Well done – at least they made some memorable ads that sold stuff. That’s important to the clients.
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@very worthy.
Well said Sean.
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well done CR.. cant say i have seen work i rememebr for deakin uni, asahi or dairy, but the ads for Jeep (I Bought a Jeep) are monumentally successful and the slogan is now in our national lexicon. i applaud any independant agency who can come up with cut through campaigns against all the might and resources of multinationals. good job
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Does Queensland not rate a mention? Another example of Sydney-centric adland brushing off this important and relevant market. Or did no Qld agencies bother entering??? Hopeless either way.
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