Ads and editorial move closer at News Ltd
The narrowing gap between editorial and advertising within News Ltd has been highlighted by two initiatives by the company.
In an offer to media agencies from News Magazines, advertisers who buy a $30,000 package of full pages ads across sports magazines Alpha and Australian Golf Digest receive a guaranteed product shot and copy in both Alpha’s “Most Wanted” section and AGD’s Shop section. They also receive a mention in the Alpha e-newsletter “Subject to editorial approval”.
And in another move, Fred Pawle, editor of The Australian’s Executive Lifestyle section, appears in an online ad in The Australian’s business section for Braun shavers.
The ad – which enlarges on the page – mainly consists of grooming and style tips, with a link through to a more overtly branded Braun website.
November 9th, 2009 at 5:13 pm
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Comments
9 Nov 09
5:49 pm
I’m sorry, but is this new??
9 Nov 09
6:16 pm
Nothing surprising here. News Ltd editorial, op-ed and ‘news’ all regularly toe the Murdoch line. It is less ‘news’ now than it ever was. On another note, Labor/Rudd are right to be p*ssed at this organisation. They rarely receive good coverage and often receive negative press thru Murdoch media. The Australian is an embarrassment – was once a fine paper. Sadly there is little by way of alternative if you want national/global news in print media.
9 Nov 09
7:37 pm
when ever you book 1 or more pages with any publisher, you get guaranteed editorial in the form of 1/4 page mentions or similar. It’s been happening for a long time…and often you don’t need to spend $30k
10 Nov 09
10:19 am
Have to agree, this is like acting surprised and outraged that the army uses guns.
10 Nov 09
10:23 am
if you’re going to cover news ltd for doing this then you need to cover all the FTA channels, pay tv, mag publishers, every website, radio etc.
this is not media news.
10 Nov 09
1:29 pm
What I actually was quoted in the Walkley mag article as saying…
“The extremes with which [the separation of church and state] was applied in the past are a luxury that perhaps we cannot afford anymore.”
…The words in brackets were added by the reporter.
10 Nov 09
1:41 pm
I think if News Ltd (and I’m referring particularly to The Australian) are going to market themselves as the paper business of integrity, accuracy, quality, non-bias – and boy do they keep shoving that crap down out throats – then advertorials should not be part of their activities.
And good luck Rupert with your efforts to charge consumers for “accurate, quality, unbiased news” on-line.
10 Nov 09
2:42 pm
Isn’t this just lazy publishing? And mag publishers collectivley wonder why their circs are falling….
10 Nov 09
3:44 pm
@skins what the frack is “good” about the Rudd administration? So The Australian decides to frack the spin and report on the substance of the situation. Ergo, no substance, no happy headline for Chairman Rudd. Declare yourself as a dissatisfied left-of-centre Fairfax reporter increasingly depressed that News Limited is no longer a career option, leaving you with the realisation that you will eventually be retrenched and live out your remaining days as Crikey contributor.
10 Nov 09
4:00 pm
Terry T – that’s not fair. They could contribute to Mumbrella as well.
As a former Fairfaxian this advertorial policy was in wide use there as well.
10 Nov 09
4:37 pm
Geez, the angry lunatic Right pops up everywhere with inanity and abuse.
No vested political or media affiliations held here – just a simple observation which seems quite clear to me anyway.
Sure which there was a moderator to counter the fruitloops who throw their weight around in places like these. Sigh…
10 Nov 09
4:51 pm
Sure, lets censor this forum as well.
10 Nov 09
4:57 pm
No, just remove abusive posts that make no contribution to the actual debate, and make accusations against or personally attack others. That should sound familiar. That’s all from me. I’m sure others are more interested in a proper debate.
11 Nov 09
1:15 pm
Let’s debate independent journalism. Ha! This is so representative of the state of the world. The more dollars, the less independent. Government, the press and other media, lobbyists, they’re all just moving with whose spending the dollars, those guaranteeing the power, yes, the great, greedy and grotesque. That’s like a metaphor for Bush (or Howard, he just wasn’t drowning in oil), Murdoch (or Packer for that matter, either snr. or jr.) and corporate power mongers (you know those whose lined pockets are more important than the homeless, starving, malnurished, discriminated, polluted waters, soil, etc. etc. and certainly honest, unfettered, unbiased, factual media reporting). Get used to it, it ain’t getting better! And skins, relax, everyone has a lunatic in them, that’s why we’re on the verge of collapse!
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