Adshel appoints David Roddick to lead Australia and NZ sales teams
David Roddick
Outdoor advertising company Adshel has appointed David Roddick to lead its Australia and New Zealand sales teams following a restructure in the company which has seen a number of experienced heads join.
Roddick, who joins the company on September 15, was most recently international sales director for Adshel shareholder Clear Channel International (CCI) where he has been for nearly two and a half years.
Adshel’s group sales director Matt Newcomb departed in April.In a statement Roddick said: “New technology is changing out-of-home media dramatically, and I’m looking forward to joining Adshel to help steer the fortunes of a dynamic organisation at very forefront of that change.
“Advertisers across the globe are increasingly looking to align their campaigns with a data-driven strategic approach, and Adshel have been working tirelessly over the last few years to meet those needs.
“This is an extremely exciting time to join such a forward thinking and agile media brand.”
Reporting directly to Adshel CEO Rob Atkinson, Roddick will be responsible for driving revenue across Adshel’s national network of products including new digital, mobile and interactive offerings.
In a statement Atkinson said: “We’ve been working with David as part of CCI for two years, and I’m really excited about the unique combination of refined commercial acumen and down-to-earth intuition he can bring to our business.
“His strategic approach and depth of customer focus means we will be getting a world class leader to continue our years of record sales growth,” he added.
The Adshel restructure saw chief finance officer Chris Hunt moved to an operations role and followed the appointment of Mike Tyquin to the position of chief commercial officer.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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