Adshel calls for entries to Brainwave Creative Challenge

Adshel has partnered with non-profit organisation Brainwave for the third annual Creative Challenge and is calling on Sydney’s advertising and media professionals to register their entries before September 25.

The announcement:

SYDNEY, September 10, 2013: Adshel has joined forces with not-for-profit organisation Brainwave for its annual Creative Challenge, now in its third year held in Sydney. The event, to be held on Wednesday, October 2nd at Simmer on the Bay in the Rocks, will not only encourage creativity with the out-of-home medium, but also deliver a creative concept for a $100,000 Adshel campaign to drive community engagement to reduce the impact of paediatric brain disease and brain injury on children and their families.

Adshel is calling all Sydney advertising and media professionals to register their teams to take part in the 2013 challenge by signing up at creativechallenge.com.au. For those unfamiliar with the format of Adshel’s Creative Challenge, competing teams will have one hour to develop two concepts in response to a brief.

The winning concept will be judged on the night by a panel of industry experts and advertising gurus, including Adam Ferrier, Founder/Global Head of Behavioural Science at Naked Communications; Damian Damjanovski, Founder/Strategy Director at Common Ventures; Kevin Macmillan, Founder/Creative Director at The Works and Nicole McInnes, Director of Marketing at Adshel.

The team with the winning creative concept on the night will not only gain recognition from the best in the business, they will also be awarded with return flights to NYC for the New York Festival’s International Advertising Awards in 2014. The prize includes accommodation and $500 spending money. The winning team’s agency will also receive five licenses of the latest Adobe Creative Suite.

“We have had a great response from the creative industry participating in the Adshel Creative Challenge over the past three years. Watching the registrations fill up quickly is testament to a real community spirit within the advertising community and I love that we can provide this opportunity again for Creatives to use their talent to give back,” said Nicole McInnes, Director of Marketing, Adshel.

“This year’s brief will encourage the use of Adshel’s new IGNITE and CONNECT products that incorporate engaging digital and mobile technologies, but the winning concept will always be the one that creates the greatest cut-through for the positive impact that Brainwave has on families struggling with children suffering a brain injury,” continued Ms McInnes. “I can’t wait to see what our Aussie creative talent comes up with given the pure inspiration of the work done by Brainwave.”

Registration is now open online at http://creativechallenge.com.au. Agencies can register up to four teams with a maximum of two representatives per team. Teams will have until Wednesday 25th September to register.

Source: Howorth Communications press release.

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