Adshel rebrands
Outdoor company Adshel has rebranded with a new logo and website, along with a repositioning of its key advertising packages.
The new look was developed by branding agency There.
Marketing director Nicole McInnes said: “Rebrands can often be seen as just superficial so it was important to capture our true internal culture and real external attributes and then translate them into something meaningful for people both inside and out of the organisation.”
Adshel is a joint venture between APN and Clear Channel and focuses on street furniture.
The company’s three key offerings are “Impact”, which covers its large format panels; “Immerse”, which offers creative solutions that go beyond straightforward posters and “Ignite”, which offers interactive technology and digital displays.
Adshel was named Media Sales Team of the Year at the 2012 Mumbrella Awards.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
A texta graffiti logo…
For an outdoor advertising medium that’s constantly being vandalised…
Owning the culture of outdoor.
Nice.
User ID not verified.
Congratulations to everyone at Adshel. Enjoy yourselves, big day!
User ID not verified.
Of late there appears to be many a re-brand without the re-brand. This is an updated logotype. Using pink.
User ID not verified.
Really loving this new rebrand from Adshel.
It’s always hard for a company which is considered a “corporate” or a “supplier” to show off it’s more creative side and I really think they have nailed it. I particularly like the use of colours and the new font.
User ID not verified.
@Tom Turnbull – thanks Tom. We are really proud of the new brand, and we definitely wanted to show the advertising world what is possible using Adshel. So glad it is resonating. We have had really positive feedback, appreciate you taking the time to comment.
User ID not verified.
Why am I awaiting moderation?!!!
User ID not verified.
http://www.smiggle.com.au/
User ID not verified.