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	<title>Comments on: Adtech live blog &#8211; Big ideas (and why iSpyLevis wasn&#8217;t one)</title>
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		<title>By: ad:tech Sydney 2010 &#171; stuff and junk</title>
		<link>http://mumbrella.com.au/adtech-live-blog-big-ideas-20689#comment-33714</link>
		<dc:creator>ad:tech Sydney 2010 &#171; stuff and junk</dc:creator>
		<pubDate>Fri, 19 Mar 2010 00:37:20 +0000</pubDate>
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		<description>[...] Adtech live blog – Big ideas (and why iSpyLevis wasn’t one) [...]</description>
		<content:encoded><![CDATA[<p>[...] Adtech live blog – Big ideas (and why iSpyLevis wasn’t one) [...]</p>
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		<title>By: Cameron</title>
		<link>http://mumbrella.com.au/adtech-live-blog-big-ideas-20689#comment-33476</link>
		<dc:creator>Cameron</dc:creator>
		<pubDate>Wed, 17 Mar 2010 02:11:40 +0000</pubDate>
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		<description>Great Example: http://vimeo.com/10057219</description>
		<content:encoded><![CDATA[<p>Great Example: <a href="http://vimeo.com/10057219" rel="nofollow">http://vimeo.com/10057219</a></p>
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		<title>By: Why I&#8217;m over live blogging (and I&#8217;m not sure about live tweeting either) - mUmBRELLA</title>
		<link>http://mumbrella.com.au/adtech-live-blog-big-ideas-20689#comment-33446</link>
		<dc:creator>Why I&#8217;m over live blogging (and I&#8217;m not sure about live tweeting either) - mUmBRELLA</dc:creator>
		<pubDate>Tue, 16 Mar 2010 23:39:14 +0000</pubDate>
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		<description>[...] We&#8217;re into the second session, and I&#8217;m sitting in on a debate on Big ideas. Read more &#187; [...]</description>
		<content:encoded><![CDATA[<p>[...] We&#8217;re into the second session, and I&#8217;m sitting in on a debate on Big ideas. Read more &raquo; [...]</p>
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		<title>By: PQ</title>
		<link>http://mumbrella.com.au/adtech-live-blog-big-ideas-20689#comment-33435</link>
		<dc:creator>PQ</dc:creator>
		<pubDate>Tue, 16 Mar 2010 22:55:43 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20689#comment-33435</guid>
		<description>Sense prevails. It&#039;s about time the Levi&#039;s campaign was called out as &quot;not&quot; a big idea - I was getting tired of hearing it spoken about as if it was some sort of hallelujah moment.  It was a fun campaign but its reach was tiny.</description>
		<content:encoded><![CDATA[<p>Sense prevails. It&#8217;s about time the Levi&#8217;s campaign was called out as &#8220;not&#8221; a big idea &#8211; I was getting tired of hearing it spoken about as if it was some sort of hallelujah moment.  It was a fun campaign but its reach was tiny.</p>
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		<title>By: Adtech Sydney &#8211; early impressions: nothing to start a riot; nothing to stop a riot - mUmBRELLA</title>
		<link>http://mumbrella.com.au/adtech-live-blog-big-ideas-20689#comment-33348</link>
		<dc:creator>Adtech Sydney &#8211; early impressions: nothing to start a riot; nothing to stop a riot - mUmBRELLA</dc:creator>
		<pubDate>Tue, 16 Mar 2010 02:55:03 +0000</pubDate>
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		<description>[...] We&#8217;re into the second session, and I&#8217;m sitting in on a debate on Big ideas. Read more &#187; [...]</description>
		<content:encoded><![CDATA[<p>[...] We&#8217;re into the second session, and I&#8217;m sitting in on a debate on Big ideas. Read more &raquo; [...]</p>
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