AFL creates new second screen app in a bid to engage supporters during Grand Final week
The AFL has enlisted mobile agency MNet to create a new second-screen app to provide fans with content and experiences alongside its Grand Final Week events.
The Explore AFL platform allows fans at AFL events across Melbourne to access AFL content such as videos, maps, vouchers, offers, prizes and locked content as well as allows the AFL to connect with supporters with push messaging and other location and event-specific content.
Mnet CEO Scott Player said in a statement: “Partnering the AFL in the busiest week of their sporting calendar is a great showcase for this technology. The experiences available for consumers extend the engagement and interactivity of AFL’s events allowing deeper engagement with the sport.”
Peter Campbell, general manager of AFL Media, said in a statement: “We are entering a new age of how we engage and interact with fans during Toyota AFL Grand Final Week. The ability to manage all content remotely, whilst updating content and information as it happens is another great extension of the event experience.
“In addition to the AFL Live App powered by Telstra, Australia’s most deployed and utilised sporting application, Explore AFL complements and enhances our fans’ experience in the biggest week of the AFL calendar.”
Toyota, the sponsor of AFL Grand Final Week, is currently promoting its September deals with an ad campaign featuring Stephen Curry and Dave Lawson helping new car owners celebrate their new purchase like an athlete would, in an extension of its Legendary Moments campaign.
This isn’t a second-screen app though is it? It’s an event-activation app, entirely valid, but nothing to do with second-screening – or am I missing something?
Still – great to see sponsors being able to move beyond sideline hoardings and get in the fans pockets.
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