AFL final tops NRL in the TV ratings
AFL beat NRL in the ratings battle over the weekend.
Seven’s coverage of the repeated AFL Grand Final on Saturday saw an average five city audience of 2.683m tune in to see Collingwood beat St Kilda, according to overnight ratings from OzTam.
Meanwhile, Sunday saw Nine’s turn for a ratings bonanza with the St George Illawarra’s defeat of the Sydney Roosters delivering a metro audience of 2.091m.
However, the ratings for the AFL Grand Final were down slightly on the first game.
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better game afl
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what was AFL’s melbourne result compared to nrl’s sydney result? I bet NRL killed afl.
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Lets wait til the FULL ratings come out – not the 5 city ratings which only include half the country.
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exactly J they always seem to decide who won before adding up all the figures… funny that (afl poofs)
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At present I only have the city by city breakdown for Sunday. The Sydney ratings for NRL were 1.127m, which is huge.
Nationally, AFL averaged 3.625m on the Saturday.
Cheers,
Tim – Mumbrella
“what was AFL’s melbourne result compared to nrl’s sydney result? I bet NRL killed afl.”
NRL Grand Final in Sydney: 1,127,000
AFL Grand Final in Melbourne: 1,475,000
AFL Grand Final Replay in Melbourne: 1,311,000
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Here is some interesting reading for AFL fans
http://www.smh.com.au/rugby-le.....5854339189
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Diogenes – it is an interesting read. Selective Roy Masters statistics – why don’t you ask him to present a proper ratings per match and see who clearly wins. Masters ‘cumulative’ numbers incorparate 26 rounds of NRL (vs 22 for the AFL), 3 State of Origins, Internationals and many Toyota Cup matches. After all that NRL can only get its nose in front of the AFL.
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Melbourne ratings were 1.47 million. Also, If you go to tvcentral,.com the latest oztam rating are there. It appears the AFL have won easily
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Regionals were 1.122 million plus the 2.09 million from 5 metro cities for the NRL_ 3.1 million combined as per article in yesterdays Courier mail..
The AFL cumulative figure from last tuesdays Australian newspaper were 3.573. (And a peak of (4.811 million)
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these figures are distorted anyway – what about the people who like to go in groups to clubs, pubs, etc?
The venue I was at to watch the NRL GF – there were at least 150 people there. Not the biggest venue either – so it was packed.
I can only assume these figures are based on people who preferred to watch the games at home.
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Yes, true. Apparently 25,000 were at the Sidney Myer music bowl in Melbourne and another 20,000 at Federation square. Not to mention an extra 20,000 at the MCG compared to the Olympic stadium crowd.
But I guess all that doesn’t matter. When It comes down to TV rights. The Oztam 5 Metro city results are used to determine the value of a product to advertisers. And I’m guessing AFL won.
And for the record I follow both codes. Give credit when credit is due.
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Other than sectarian chest thumping, Roy Masters article sums up the marketing situation. The total audiences over the season are fairly comparable but the NRL has until now been hand-cuffed when selling the product. In the mid 90s, the last amateur administrator of RL sold the 5 year cable rights to Kerry Packer for $1M ( it is said he didn’t know what they were). The result was the Super League War which ended with Packer’s lot having virtually a free run with free to view and Foxtel having a free run for cable. Now that News have withdrawn from the NRL I suspect that the competition between NRL and AFL and the interested parties for TV rights will be much more intense.
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TJ @ 8 , a little bit disingenuous there are 26 rounds in NRL but these are split at the time of Origin games ( and NRL is notoriously poorly attended and watched in those weeks) – the total number of rounds AFL vs NRL are 22 vs 24. Masters’ figures also don’t include the international season which apart from the ANZAC test starts next month. It also doesn’t include the ratings in NZ and Northern England. I suspect on a match to match basis NRL would be slightly in front but there would not be much difference.
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Here’s a article NRL fans may enjoy –
http://www.theroar.com.au/2010.....expansion/
Diogenes – the Networks do not take in consideration any viewing outside the country as it does not benefit them financially. The whole Regional Viewers versus Metro Ratings argument is a biased manipulation of figures for what I can see. When regional areas of WA, SA and Tasmania are not measured yet areas in Queensland and NSW are (Gold Coast given double ratings) how can people use these ratings to validify a point at all.
It seems a large amount of the articles on this matter appear to be generated by biased journo’s who have a vested interest in manipulating the facts to get as much money for the NRL TV as possible. I can’t get over the amount of articles written in Sydney papers on this very thing. I don’t mind comparisons as long as they are legitimate.
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Interesting reading, Micheal. The article makes a good point. I guess this is why the 5 metro city ratings are used . This is no doubt be why the AFL recieve higher Bucks from the networks.
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Thank you Queenslander. I’ve heard a lot about how the NRL rate higher than the AFL when using Regional Ratings but what people don’t realise is how inaccurate these are. I mentioned that the Gold Coast gets counted twice but I failed to mention that the Central Coast does too. This is why broadcasters use the 5 Metro City ratings as a better guide and guide.
The rights will be interesting this time with the AFL pushing for the anti-siphoning laws to allow Foxtel more allowances to bid for games ensuring more money to the rights int he process.
I would suggest the NRL and AFL rights are closer in price this time unless the Networks overspend on the AFL rights are afford themselves less to spend on the NRL. Time will tell.
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Yes it will be interesting to see how much each code can raise for the TV rights. I suspect they will be much closer and this will have an important effect on league where the low salary cap, at least in part due to the bad rights deals over 15 years, has led to a lose of players. I don’t think AFL necessarily has an advantage by being first up to tender. The friday fta NRL ratings are huge in the Northern states but last time I looked live AFL saturday night matches were rating lower that the Iron Chef in Sydney. They are both very substantial products in their respective markets.
I think the real loser in all this is rugby which has falling crowds and ratings and a schemozzle of a competition (as well as being boring). It can’t be too long before Citizen Rupert pulls the pin. ( I would love to see the sports combine under mainly league rules but I guess that is not going to happen)
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Interesting you should mention ratings on Friday and Saturday nights. I think Friday night ratings are huge in their perspective markets for both codes. That’s a given. I understand that the AFL rate poorly into Sydney on Saturday nights but you may find this changes when the second Sydney team enters the competition. More people tend to watch a sport when they feel some sort of connection to one of the teams they are watching. I realise that Swans games are not huge ratings winners but this would also have something to do with the Sunday time slot they are usually placed into as well.
The important factor here Diogenes is that the NRL is not shown at all in Melbourne except after midnight etc. Its ratings are nearly non-existant in all of the Southern markets. This does not bode well for negotiations into future rights where sponsors want National exposure.
So while AFL rates poorly into Sydney, it still rates.
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I am not sure about the veracity of this but my understanding is that the AFL FTA contract insists on its Sydney station showing the Saturday PM game live. I can’t imagine any other reason for this to occur – after all no commercial TV network wants to spend 2 hrs on Saturday night rating lower that The Bill and Iron Chef. The 2nd Sydney team will be interesting – I guess it will either produce a great increase in interest in AFL in Sydney or I think much more likely dilute the interest that is currently around.
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Your correct about the rights stipulation to telecast the game in an effort to increase overall exposure of the game into Sydney. The AFL actually took less money from the last rights to compensate for the forecast ratings hit and some of the funds were also used for additional advertisements and exposure from the channels.
The AFL are well aware of the pain they will need to endure, particularly in the short term, both in ratings and finances backing the new club but they are going about the creation of the GWS Team in a very different manner than they did with Sydney. The Swans were given no initial financial assistance and was made up of discard players. You would have already noticed the amount of media exposure the team has recieved even though they are over a year away from playing a game.
They are backing that all of this exposure, attention and finances builds interest particularly in those who do not have the traditional rivalry/hatred towards anything Melbourne that many generational NSW are proud of. It is the new Australians that the AFL are targeting in particular and going on their past track record and the all the money they have invested into market research, I’m willing to bet that they will make a success out of this team and the Gold Coast.
I can not see the ratings or competition getting smaller can you?
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