AFL Grand Final most watched program of 2014 with more than 4m people tuning in
Source: Twitter @HawtornFC
More than 4m Australians tuned in to watch Hawthorn defeat the Swans in the AFL grand finals, making it the most watched program of the year to date.
The game, which saw the Hawks trounce the Swans in a 63 point victory, was watched by an average metropolitan audience of 2.813m with that figure growing to an average of 3.718m when regional viewers are factored in.
According to Oztam, viewing peaked at 4.251m viewers, with Melbourne registering the largest audience with an average audience of 1.31m tuning in.
In Sydney and Brisbane the game drew 551,000 and 275,000 respectively. Meanwhile in Adelaide and Perth the game had an average audience of 302,000 and 376,000.
The result was up on last year’s Grand Final, which featured Hawthorn against Fremantle which drew an average metro audience of 2.717m people.
Nic Christensen
Just to correct you there AFL is usually televised on 7Mate in Sydney and Brisbane, however yesterday’s game screened on the primary channel.
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Thanks for flagging James. Misread the Oztam coding which still had 7Mate.
Cheers
Nic – Mumbrella
According to this Tweet: https://twitter.com/DanGinnane/status/516069705333755904 7mate had 25k-52k viewers during the AFL Grand Final.
Channel 7’s decision not to simulcast the biggest rating event of the year on their SD and HD channels for “commercial reasons” delivered only incremental advertising revenue at best.
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Yes most of the viewers it picked up were in the Southern states when they relentlessly hammer you will AFL from Breakfast to Dinner,in Sydney they have been losing viewers some 440000 less watched the GF since the AFL helped Swans win their first flag.
Just not seen it mentioned I mean that why the AFL threw money at Sydney dont seem to be doing much go does it
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Good figures for an average audience over the 3 odd hours, considering most swans fans probably turned the telly off hallway through!
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Go Hawks!
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Well done for a great Australian Game but we have seriously got to do something about this non-HD broadcasts for our major sports, AFL, NRL, Formula One etc.
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It’s not all gloom and doom for Aussie sports fans – Channel 7 managed to screen the Irish hurling final in HD early Sunday morning…
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Imagine the numbers if it had been a half decent game!!!
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What are you basing the “most watched” label on? The AFL Grand Final averaged 3.7m viewers as stated, but I’m pretty sure both NRL State Of Origin matches averaged around 4m viewers (metro + regional).
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